Latest Articles in witlinger
We strive for well-thought and delivered ideas: Anuj Kushwah, MD, Witlinger
Having recently collaborated with pet festival PetFed to launch its brand new identity, Anuj Kushwah, Co-founder and Managing Director of Witlinger beer, talks about his past alliances with events, marketing budget in 2018, challenges as a craft beer and more. Excerpts:
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Craft beer Witlinger partners with The Grub Fest as official Pouring Partner
After the recent launch of its unique initiative #NowRolling, craft beer brand Witlinger takes another step forward by engaging with The Grub Fest- Delhi’s biggest food festival as official Pouring Partner.
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Craft beer has a unique style and taste, which can only be enjoyed if poured right: Anuj Kushwah, Witlinger Beer
Craft Beer Brand Witlinger has launched its ‘Now Rolling’ initiative which is the first of its kind concept in India. Driven on enhancing consumer knowledge and generating awareness on beer drinking habits to create an authentic experience of crafted beers, the campaign aims to target beer lovers with an interesting awareness drive around the craft beer experience. In an exclusive interview with EE, Anuj Kushwah talks about Witlinger’s ‘Now Rolling’ campaign, the unique ‘Wit-parties’ and the placement of the brand in the Indian market. Excerpts from his interview.
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