All PVR venues to serve individually curated ‘Theatre on Demand’ events

PVR Cinemas has announced the launch of VKAAO (vkaao.com), a collective action web-platform that enables individuals to choose the films that play in their local theatres. VKAAO has begun offering India’s first ever ‘Theatre on Demand’ service to the entire PVR Cinemas circuit. PVR Cinemas will provide all its theatrical venues for individually curated events showcasing VKAAO’s growing collection of hundreds of studio and independent films.