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Latest Articles in vipul prakash

Shelf-to-Media marketing is the strategy for 2016: Vipul Prakash, VP, PepsiCo India

The beverages brands value experiential marketing for numerous aspects. For starters, the technique is a marketer’s playground. With the changing focus from product to experiences, the multi-national conglomerate, PepsiCo is continuing the legacy of innovation and positive disruption. Vipul Prakash, Vice President, Beverage Category, PepsiCo India shares his views in an exclusive conversation.

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