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Latest Articles in thesmallbigidea

Katrina Kaif, Vijay Sethupathi Starrer 'Merry Christmas' Takes Up Branding In Cities

The campaign, put in place by TheSmallBigIdea, captivated audiences nationwide both on-ground and digital

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Guest Column: Experiential marketing is bae!

All throughout my television marketing career and now during my days of being a digital entrepreneur, I have been a fan of experiential marketing. Don’t know whether it’s the effectiveness attached to the outcome or the rigour put into its creation, but experiential marketing is bae (Can’t believe I just wrote that).

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