Latest Articles in the face shop
It is vital for premium cosmetic brands to connect with users- Diane Lee, The Face Shop
Korean skincare and makeup brand The Face Shop has taken a different route in India to market their products. Unlike traditional mediums of promotion TFS is actually taking up experiential marketing on a large scale to target their customer base in India and compete with the FMCG products already existing in the market. In conversation with Diane Lee, Overseas Marketing Manager, The Face Shop, talks about how TFS plans to be a game changer in the Indian market.
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TheFaceShop engages market influencers at launch event
In a scenario when almost all the major FMCG brands in India are hit by natural and organic products campaigns of Patanjali, we have another MNC harping on its tagline – Natural Story. TheFaceShop has been successful in 34 countries by virtue of its focus on natural products and value-based pricing to consumers. This could possibly be another game changer in the Indian market which is already in the phase of major restructuring.
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