Latest Articles in the brand brewery

Tata Salt’s Initiative ‘Maulichi Savali- Mother Nature’s Compassion and Care’ conceptualized by The Brand Brewery


Tata Salt's Initiative ‘Maulichi Savali- Mother Nature’s Compassion and Care’ conceptualized by The Brand Brewery. Through this campaign, for the first time ever the annual religious journey of 1.5 million devotees towards Pandharpur sowed the seeds of positive change.

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TBB awarded at MAA Worldwide Awards for 'Sehat Ki Chuski' experiential campaign for Tata Salt

TBB - The Brand Brewery, an experiential marketing agency, providing end to end branding and marketing services, won two awards for the country at a global platform. It was awarded ‘The Red Globe for The Best Campaign in the World’ for its ‘Tata Salt Sehat Ki Chuski’ campaign at the prestigious 31st MAA Worldwide Globe Awards, held at Washington, USA on 14th May 2018. The agency for its same campaign was also awarded for ‘Best Product Launch or Re-launch Campaign’.

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The Brand Brewery creates Durga Puja installations using empty Dalda bottles

Every year, in the grandeur and magnificence of each of the Durga Puja pandal in Kolkata lies some of the most beautiful shringar that pays an ode to the beauty of Ma Durga and her stateliness. This time, at Kolkata’s Ahiritola Sarbojanin Durgotsav Samiti Pandal, the Ma’s exquisiteness was enhanced by a shringar of a rather different type. A 15 ft x 22ft idol of the goddess was adorned and decorated completely with bottles of Dalda. From the jewellery to the crown to other elaborate adornments on the idol, each boasted of an intricate design with Dalda bottles. The entire installation was made as a 3D art and a total of 2000 plus bottles were used in the setting.

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The Brand Brewery executes Tata Salt's campaign to spread awareness about anaemia

This festival season, the people of Kolkata and Delhi celebrated the victory of good over evil, albeit in a different manner. In both the cities, as the magnificent festivities of Durga Puja and Dusshera respectively hit a crescendo, The Brand Brewery executed a campaign for Tata Salt to educate people about anaemia.

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