Latest Articles in telecom

Motorola gives cricket lovers chance to be boundary boys and coin toss assistants

Motorola, the principal sponsor of Rising Pune Supergiants, made a mark with the audience this cricket season, with its campaign, #MotoRPS. The campaign backed by an innovative mix of activities offered fans a ‘different is better’ version of the T20 format of cricket.

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OnePlus launches first of its experience zones in DLF Mall of India

OnePlus initiated its first experience hub in North India. The first such Experience Hub in North India is set up at DLF Mall of India, Noida

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Event partnerships are strictly performance driven for us: Sunita Bangard, President- Marketing, Idea

A brand that strives to create life-changing moments, Idea Cellular considers experiential marketing at the core of its DNA. Excerpts of our conversation with its strong and vibrant president of marketing, Sunita Bangard, reveals why.

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Fountainhead designs quirky living room setup for Moto g5 launch event

Moto brings to its consumers #UnlimitedEntertainment with the new moto g5 via a thematic and informative launch event attended by media personnel, tech bloggers and officials from Moto. Fountainhead MKTG, a Dentsu Aegis Network company, conceptualized, designed and executed the entire launch.

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Huawei's ‘Hunt for the Face of Honor’ picks 26 winners to audition for AIFW '17

Honor, Huawei’s Smartphone, announced 26 winners for ‘Hunt for the Face of Honor’ a partnered initiative with the Fashion Design Council of India (FDCI), India’s industry body for fashion, as a part of the Honor League. This association will see Honor and FDCI come together for the Amazon India Fashion Week.

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We measure all experiential activities on recall, value and sales: Vivek Zhang, CMO, Vivo India

Smartphone brand, Vivo, entered India in late 2014. After grabbing the title sponsorship of IPL in 2016 for two consecutive years it has now partnered with various youth oriented TV shows across channels. “Vivo is a young brand and has a strategy that focusses on the youth of the country because we believe that youth are the trendsetters. Our associations with different channels and properties is to ensure that we continue tapping the new and existing customer base in India", said Vivek Zhang, CMO, Vivo India, sharing his views on the brand's approach. In an exclusive conversation we explore his views on experiential marketing.

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