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Latest Articles in technology

Kestone manages launch of new Dell server using 3D projection Mapping

Dell EMC recently unveiled the 14th Generation of the Power Edge Server series for their end customers in Mumbai, Delhi and Bengaluru. The launch happened through an experiential and engaging event that was conceptualized and managed by Kestone Integrated Marketing Services. The main purpose of the event was to attract CIOs to the event in all three cities and educate them on the benefits of the new generation servers in an engaging and interesting manner.

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DDB Mudra infuses Forevermark's annual forum with multiple tech innovations

For the brand’s Annual Forum held in Kolkata in July 2017, Forevermark Diamonds partnered with DDB MudraMax to dazzle their visitors with a seamless use of technology in the various sections of the event.

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Fountainhead infuses fashion and technology at India launch of Simon Carter

Designer brand Simon Carter London was brought to India by Aditya Birla Fashion and Retail Ltd and launched at an event executed by Fountainhead MKTG, the experiential marketing agency of Dentsu Aegis Network in Bangalore.

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Bira 91 to sponsor Hackathon in NYC, will exhibit cloud-connected kegs

Craft beer brand Bira 91 has announced its sponsorship of TechCrunch Disrupt’s upcoming Hackathon scheduled for May 13 and 14, 2017 at Pier 36, New York. Hackathon weekend precedes the Disrupt Conference where developers and engineers descend from all over the world to take part in a 24-hour hacking endurance test.

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We have an insightful understanding of every event organizer's target base- Anil Makhija, BookMyShow

Besides being India’s leading ticketing platform for movies and live events, BookMyShow is a go-to choice of event planners for services like box office management, gate entry management, ticket printing, wrist band printing, F&B management using RFID technology etc. As the company warms up for all the action behind-the-scene at the much-hyped and awaited Justin Bieber concert in Mumbai, we take tips from Anil Makhija, VP - Service Delivery, BookMyShow on how to become a category leader.

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Experiential marketing paired with tech innovation strengthens brand preference- Raghuvesh Sarup, CMO, Ola

Known for creating a brand presence through localization, Ola is spreading its wings in different parts of the country whilst thinking locally to innovate and solve ground level issues. With Uber and TaxiForSure fighting in the same league, Ola is tapping a billion Indians by creating mobility for the travelers and entrepreneurial opportunities for their driver-partners. Excerpts from a conversation with Raghuvesh Sarup, Head of Categories & CMO, Ola.

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Vibgyor manages Huawei stall at BRICS Exhibition 2016

Vibgyor Brand Services won a multi agency pitch to manage and execute the Huawei BRICS Exhibition. Huawei participated in the 1st BRICS Trade Fair held at Pragati Maidan, New Dehi from 12th to 14th October 2016. The BRICS Trade Fair showcased some of the best technologies available across several sectors.

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Innovation: The fulcrum in every brand activation

A brand is no longer what the marketer introduces to the people, but what the customers tell each other. Therefore, the primary aim of the brand today is to engage its consumers in as many ways as possible. While print media may fleetingly interest the eyes, and audio-visual media may appeal to the ears, experiences work directly on the five senses and the secret ingredient behind every winning strategy is 'innovation'.

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XLIVE 2016 to feature big ideas for extraordinary live event experiences

Live event production conference, XLIVE 2016, touches down in the entertainment capital of the world this December 5th -7th, 2016 at the Tropicana Hotel & Casino in Las Vegas.

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