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Latest Articles in technology

Sunburn Pune will echo all the way up to Delhi this NYE!

How you ask? Well, Sunburn, Asia’s most popular Electronic Dance Music Festival owned by Percept Live will be live streamed in New Delhi from December 29 to 31at Hotel Pullman Aerocity. Oh, the wonders of technology!

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5 ways to marry technology to your wedding

With the evolution of time, party enthusiasts have not only heightened experimentation with venues and decorations but also with the use of technologies. Below are five great ways of engaging wedding attendees at your event with the use of technology.

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Foxymoron launches Phosphene, a division for innovative tech solutions

With a vision of bringing together content, media and technology FoxyMoron has launched a unique centre called Phosphene. With Phosphene, the agency aims to brings technology at the core of story-telling and user-engagement for brands.

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Kestone manages launch of new Dell server using 3D projection Mapping

Dell EMC recently unveiled the 14th Generation of the Power Edge Server series for their end customers in Mumbai, Delhi and Bengaluru. The launch happened through an experiential and engaging event that was conceptualized and managed by Kestone Integrated Marketing Services. The main purpose of the event was to attract CIOs to the event in all three cities and educate them on the benefits of the new generation servers in an engaging and interesting manner.

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DDB Mudra infuses Forevermark's annual forum with multiple tech innovations

For the brand’s Annual Forum held in Kolkata in July 2017, Forevermark Diamonds partnered with DDB MudraMax to dazzle their visitors with a seamless use of technology in the various sections of the event.

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Fountainhead infuses fashion and technology at India launch of Simon Carter

Designer brand Simon Carter London was brought to India by Aditya Birla Fashion and Retail Ltd and launched at an event executed by Fountainhead MKTG, the experiential marketing agency of Dentsu Aegis Network in Bangalore.

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Bira 91 to sponsor Hackathon in NYC, will exhibit cloud-connected kegs

Craft beer brand Bira 91 has announced its sponsorship of TechCrunch Disrupt’s upcoming Hackathon scheduled for May 13 and 14, 2017 at Pier 36, New York. Hackathon weekend precedes the Disrupt Conference where developers and engineers descend from all over the world to take part in a 24-hour hacking endurance test.

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We have an insightful understanding of every event organizer's target base- Anil Makhija, BookMyShow

Besides being India’s leading ticketing platform for movies and live events, BookMyShow is a go-to choice of event planners for services like box office management, gate entry management, ticket printing, wrist band printing, F&B management using RFID technology etc. As the company warms up for all the action behind-the-scene at the much-hyped and awaited Justin Bieber concert in Mumbai, we take tips from Anil Makhija, VP - Service Delivery, BookMyShow on how to become a category leader.

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Experiential marketing paired with tech innovation strengthens brand preference- Raghuvesh Sarup, CMO, Ola

Known for creating a brand presence through localization, Ola is spreading its wings in different parts of the country whilst thinking locally to innovate and solve ground level issues. With Uber and TaxiForSure fighting in the same league, Ola is tapping a billion Indians by creating mobility for the travelers and entrepreneurial opportunities for their driver-partners. Excerpts from a conversation with Raghuvesh Sarup, Head of Categories & CMO, Ola.

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Vibgyor manages Huawei stall at BRICS Exhibition 2016

Vibgyor Brand Services won a multi agency pitch to manage and execute the Huawei BRICS Exhibition. Huawei participated in the 1st BRICS Trade Fair held at Pragati Maidan, New Dehi from 12th to 14th October 2016. The BRICS Trade Fair showcased some of the best technologies available across several sectors.

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