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Latest Articles in technology

Technology will be a game-changer for brands looking at experiential marketing: Niki Singh

Brands are innovating and broadening their horizon to weave a digital and virtual experience into their experiential marketing plans writes Niki Singh, Vice President (Strategy) of GenY Medium.

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Role of Technology in marketing --Gaurav Patra

Technology has transformed consumer expectations, thereby urging marketing to transform its mode of outreach as well as methods of influence and persuasion writes Gaurav Patra, Founder, Value360 Communications.

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Vibgyor introduces Happy Flap to reinvent consumer experience

Happy Flap is a unique platform enabling smart sampling of product or communication to the consumers with delightful engagements.

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Events and gathering may not be the best plan to promote FMCG products: Luve Oberoi

Businesses which are able to sail through this tough time are the ones who have made technology as their ally writes Luve Oberoi, Marketing Manager, Asahi Kasei India Pvt Ltd.

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Ushering in the new and bidding farewell to the old - Entrepreneurial sustenance during a pandemic: Mazhar Nadiadwala, Managing Director, Dome Entertainment

Tech-assisted and AI solutions have been the heroes for businesses and brands looking to reach out to audiences writes Mazhar Nadiadwala.

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Digital strategy in a post-covid world: Shruti Kaushik

Companies will have to evolve out of their business portfolios in order to survive in the most historic economic downturns that ever existed writes Shruti Kaushik, LinkedIn Branding Expert.

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The distance selling opportunity: Richard M. Rothman

This is great opportunity that many businesses can seize not only to increase productivity, but also to grow into new markets writes Richard M. Rothman, Managing Director, Open Mind Opportunity Consultancy Pvt. Ltd.

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Eyewear industry is resilient: 3 T’s that will power the “restart engine”: Akash Goyle, Country Manager and Managing Director, Luxottica India

Technology can play a big role in shortening consumer stay inside the store and at the same time in making the experience more engaging writes Akash Goyle.

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London Tech Week hosts #LTWConnects in June, featuring Hillary Rodham Clinton, Cherie Blair CBE QC, Ciaran Martin and Arianna Huffington

The discussions will cover how UK tech is tackling the greatest challenges and the important role it will play in the world’s future, alongside bringing the power of resilience, collaboration and leadership to the forefront.

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PIVOT-19 - Shaping the New Business Normal: Sandeep Kalsi, CEO, Janga Media

What may appear to be small interim change at first glance may indeed become a long term seismic shift for business writes Sandeep Kalsi.

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