Latest Articles in swaroop banerjee

How to build an event IP from an idea to a brand

I still have clear memory of the adrenaline from when Michael Jackson came to India in 1996. It had taken a lot of convincing at home to get my parents to buy me a train ticket from Nagpur to Mumbai to witness one of the most historic events India ever hosted. After experiencing MJ live, there were only so many career choices that my 17-year-old mind allowed me. Little did I know that one day, Viraf Sarkari and Sabbas Joseph would accept me into the blue blooded institution that produced that very MJ show.

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