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“Don’t communicate with consumers. Converse.”- Sumit Sawhney, CEO & MD, Renault

For Sumit Sawhney, CEO and MD of Renault, one of life’s chief philosophies is to establish a “human connect”, both as an individual and as a brand entity. “Conversing rather than communicating” makes all the difference and experiential marketing allows you to achieve this, all whilst touching lives in meaningful ways. Ahead, more nuggets extracted from a freewheeling chat with the sharp CEO of the leading global automotive brand.

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