Latest Articles in sudip ghose

Skybags engages artistic community for 3rd Canvas Project in partnership with 22Feet Tribal

In an ongoing engagement with its consumers, Skybags from the house of VIP is back with one of their flagship contest- ‘Canvas Project 3.0’. This digitally- driven contest has always rendered a direct connect with the youth by assimilating their artwork and helping the brand align the young thought process with their product line.

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Amplification is critical else cost per contact becomes very high- Sudhip Ghose, VIP Industries

With a strong legacy behind it, VIP Industries has kept up with times with its youthful new range of products like Caprese and Skybags. Amongst the oldest homegrown offerings of the country, the brand is focused at new customer acquisition through events and experiences. Sudhip Ghose, VP Marketing at VIP Industries gets candid about the brand’s approach in an exclusive interview with EE at Pitch CMO Summit 2017.

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