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ISB organises 5th edition of Singapore India Business Dialogue

Indian School of Business (ISB), in partnership with Singapore Management University (SMU), organised the fifth edition of the Singapore India Business Dialogue (SIBD) 2018, at the ISB campus. The theme of the Dialogue was ‘Managing Disruptions in the Age of Technology” with special focus on Education, Innovation and Fintech.

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The multipronged impact of student influencer programs and how to channel it

Keeping in mind that the country’s youth makes for one of the top buyers, brands have been strategically planning how to market to this age group. Brands like Red Bull have been running successful campaigns using student influencer programs to add an authentic factor to its brand identity, and the results have been phenomenal.

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ATKT.in to host 'Traphouse Deli', an open mic event for discovering budding rappers

College students who rap will showcase their talent at the Traphouse Deli Open Mic which is hosted by ATKT.in, a college content entertainment platform. The event will be held on 26th of April 2018 at Above The Habitat – Comedy and Music Cafe, Mumbai from 7:00pm to 9:00pm.

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Kokuya Camlin engages students on World Art Day at Kodaikanal International School in Tamil Nadu

To commemorate the birth anniversary of the famous artist, Leonardo Da Vinci, stationery brand Kokuyo Camlin Ltd, celebrated World Art Day at the Kodaikanal International School, Kodaikanal, Tamil Nadu.

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Kokuyo Camlin associates with movie Hichki for unique event at KidZania

Kokuyo Camlin, the stationery brand, has taken its association with Yash Raj Films for the film Hichki a step further and hosted a Meet & Greet activity at KidZania Mumbai, an Indoor Global Theme Park. Renowned movie actress Rani Mukerji and lead actress of the movie Hichki was the guest of honour of the ceremony.

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Shalimar Paints and Button Mushrooms bedeck Delhi slums with a cascade of colours

CSR

As part of an unconventional approach to establish positive recall for the brand, Shalimar Paints tied up with a collective of students from Delhi University, Button Mushrooms, to embellish the slums of Delhi’s Chanakyapuri.

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Red Bull Music presented Nucleya and Vice Versa at Aura College Fest

On Wednesday evening, Mumbai/Bengaluru-based hip-hop/live electronica act ViceVersa and bass musician Nucleya played to over seven thousand ecstatic fans, at D.Y. Patil Grounds, Navi Mumbai, at the annual college festival Aura, with Red Bull Music Presents Nucleya and ViceVersa.

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Cartoon Network engages 10000 Mumbai students with #BachchePoliceBulayenge initiative

CSR

As a part of Cartoon Network’s #BachchePoliceBulayenge campaign, launched in association with the Mumbai Police, the channel’s most beloved toons Kris from Roll No. 21 and Ben 10 are meeting several school kids across Mumbai city, in the month of March. Taking the awareness programme to different schools, #BachchePoliceBulayenge tour includes visits to Campion School in Colaba, Panbai School in Santacruz, Swami Vivekanand School in Kurla among others where Kris and Ben 10 will be engaging with 10,000 school kids spreading the important message of child safety and security.

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Vibgyor executes The Democracy Wall, a campus initiative for The Print

The Print, in collaboration with Facebook organized The Democracy Wall, a monthly free speech campus initiative that aims to engage with college audiences on top-of-the-mind issues in an environment of unhindered free speech. The event was planned and executed by experiential agency Vibgyor Brand Services.

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Mahindra promotes experiential learning for budding engineers with 11th Baja SaeIndia

The eleventh edition of the Mahindra BAJA SAEINDIA 2018 at Pithampur came to an end on 28 January, leaving behind many exhilarating moments. A total of 46 out of 86 mBAJA teams and 7 out of 25 eBAJA teams competed the endurance round comprising both mBAJA and eBAJA.

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