Latest Articles in starbucks

We need to look at marketing as an experience rather than a transaction: Deepa Krishnan, Starbucks India

To understand the growing clout of the experiential in the marketing mix, we recently spoke to Deepa Krishnan, Head Marketing, Digital, Loyalty and PR at Starbucks and here is what she had to say.

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TATA Starbucks Reiterates Commitment Towards Environmental Sustainability

Announces plans to fully transition to compostable and recyclable packaging solutions across all stores in India by World Environment Day.

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