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Latest Articles in star tv

Narayan Sundararaman appointed Head of Marketing at Bajaj Auto

Before joining Bajaj Auto, Sundaraman was associated with Star TV Network as General Manager.

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Opening game of Hero Indian Super League registers 59% growth over last season

The Hero Indian Super League Season 4, opens spectacularly with 100% stadia attendance in Kochi. The inaugural match between the two time champions, ATK and last year’s runner-up Kerala Blasters FC got 25 million total TV impressions and registered an impressive 59% growth over last season’s opening game.

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Broadcasters developing their own sports events may be the future for the Indian market

Over the summer I wrote about how, despite a huge increase in price, the Pro-Kabaddi League (PKL) had become the best value sponsorship property in Indian sport. Well, since the League’s fifth season began in July, Vivo’s five-year partnership with the sport is looking increasingly like the deal of year.

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