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Latest Articles in sports

Vedanta's Sesa Football Academy ensures continuous player's development through e-Mentorship Program

The program has proved to be very effective in educating the players about nutrition, well-being, physical & mental conditioning and several other vital aspects.

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The paradox of cricket sponsorship beating the economic blues: Dr. Asit K Barma & Dr. Mafruza Sultana, IFIM Business School

A youthful working-class population with a huge aspiration in their heart make the IPL a perfect platform for many brands to engage with their target audience write Dr. Asit K Barma & Dr. Mafruza Sultana.

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IPL 2020: Brands bet big on creating new digital experiences

This celebrated sporting event of the year will be played sans spectators, glamorous cheerleaders and the usual buzz associated with the game.

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Trading body threatens nationwide strike if Govt doesn't stop Dream11 from sponsoring IPL 2020

In a letter to Union minister Kiren Rijiju, Confederation of All India Traders has said Dream11’s stake in Chinese firm Tencent Global is against the PM’s call for ‘Vocal for Local.’

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Adidas rallies the Sporting Community to play with more heart and harness the power of the game in New Film

The Anthem depicts the power of sport through inspirational narrator Siya Kolisi and features a series of poignant stories and scenes from global athletes including Paul Pogba and Candace Parker.

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Hero Caribbean Premier League collaborates with Bet Daily

The partnership will create thrilling content for sports fans and enable them to participate in various competitions.

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Sports Maidan is ready to serve its members in the post pandemic new normal

Making the safety of members their priority, Sports Maidan is strictly focussed on contributing to the overall wellbeing of all associated with the club.

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Indian Fantasy Sports contributes 750 Crores in FY20 by way of taxes

A survey by KPMG with 750+ respondents found that users consume more sports when they engage with OFS platforms.

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Sports Experts discuss the revival of contact sports amidst challenging times

The way forward for Contact Sports is to stay true to the training and practice positivity.

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The Role of Community Sports in building Community Capacity: Karan Bhalla, Director, Sports Maidan

Sports’ most technical aspect is that it helps you shape your personality and is a contributor to forming your identity writes Karan Bhalla.

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