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Latest Articles in sports

Sports And Entrepreneurship: Two sides of A Coin By Arun Pandey, Chairman & MD Rhiti Group

One of the more entertaining and popular ways of rewinding is certainly sports. Therefore, it would not be incorrect to claim that today, entrepreneurs are supporting our economy, enabling it to thrive and sports, in turn, can support our entrepreneurs to thrive, both, physically and mentally.

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Proud To Deliver Uninterrupted, Longest & Successful Sporting Event: Nita Ambani

Indian Super League 2020-21 was played out behind closed doors at three stadiums in Goa under the strictest bio-bubble safety protocols.

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JSW Sports signs cricketer Rishabh Pant on Talent Management Contract

The 23-year-old joins a star-studded JSW Sports athlete roster comprising India’s top Olympic talents.

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Virat Kohli tops brand value based on online engagement: Report

Sachin Tendulkar’s brand value is the third-highest despite retiring 7 years ago from international cricket.

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Use of armpits for product placement: A first in the world of sports

The deal is the latest in a string of commercial partnerships either renewed or acquired by Cricket Australia this year.

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Transform- India's first ever Indian Badminton Brand to provide world-class badminton equipment

The sport badminton enjoys a market share of close to 650 cr in India which is completely Import reliant.

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Vedanta's Sesa Football Academy ensures continuous player's development through e-Mentorship Program

The program has proved to be very effective in educating the players about nutrition, well-being, physical & mental conditioning and several other vital aspects.

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The paradox of cricket sponsorship beating the economic blues: Dr. Asit K Barma & Dr. Mafruza Sultana, IFIM Business School

A youthful working-class population with a huge aspiration in their heart make the IPL a perfect platform for many brands to engage with their target audience write Dr. Asit K Barma & Dr. Mafruza Sultana.

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IPL 2020: Brands bet big on creating new digital experiences

This celebrated sporting event of the year will be played sans spectators, glamorous cheerleaders and the usual buzz associated with the game.

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Trading body threatens nationwide strike if Govt doesn't stop Dream11 from sponsoring IPL 2020

In a letter to Union minister Kiren Rijiju, Confederation of All India Traders has said Dream11’s stake in Chinese firm Tencent Global is against the PM’s call for ‘Vocal for Local.’

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