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Tailorman becomes official suits partner of Bengaluru Football Club

Bangalore headquartered men’s luxury fashion brand, Tailorman, has announced its partnership with Bengaluru Football Club as their official suits sponsor. As part of this sponsorship, Tailorman will exclusively design the uniforms for the football team and its management.

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Reebok to kick off Super Sunday Run for Pinkathon

Reebok calls upon fitness enthusiasts in the capital for a training run, leading up to the 6th edition of Pinkathon– India’s biggest women’s run.

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Dsport bags broadcast rights of Mexican Pro-Wrestling series ‘Lucha Underground’

Sports TV channel Dsport launched by Discovery Communications India, has acquired exclusive broadcast rights of Mexican Pro-Wrestling series, Lucha Undergorund. DSPORT will broadcastall the three seasons of Lucha underground, 98 episodes across 3 seasons,every Friday at 8:00 pm starting September 1, 2017.

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The Indian experiential sports marketing framework demystified

Engaging with consumers in a more meaningful and personal manner is a key directive for most brand managers today. The exciting new developments in Indian amateur sports market are opening up one big opportunity for brand managers to engage their prized consumers through a topic that they are passionate about.

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DHL signs up as title sponsor for drone racing event, fueled by Mountain Dew

Logistics provider DHL has signed on as the latest title sponsor for a new drone racing series “DHL Champions Series, Fueled by Mountain Dew”. This racing championship is organized by DR1 Racing, the premiere drone racing organization that brings together top pilots and racing teams to compete at exhilarating locations throughout the world. This October and November, the races will be broadcast and streamed online by Eurosport, Fox Sports Asia and Twitch.TV, potentially reaching more than 300 million homes around the world.

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PVR sells bluO to Smaaash for 86 Cr

PVR Ltd, India’s largest multiplex company today announced that it has entered into definitive agreements with Smaaash Entertainment Private Limited to sell its stake in bluO entertainment, a premium bowling and entertainment format operated by the Company. As part of its national expansion plans, Smaaash Entertainment, a gaming and entertainment company, has acquired 100% stake in bluO entertainment (a bowling company), through a cash acquisition deal of 86 Crore.

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TVS Tyres clinches ‘Powered By’ sponsorship of ‘Telugu Titans’ for 5th PKL

Continuing its association with sports, TVS Tyres, manufacturer and exporter of two and three wheeler tyres and Off-Highway Tyres in India, has once again associated with Pro Kabaddi League (PKL) for its fifth season as the ‘Powered By’ Sponsor of the Telugu Titans team. TVS Tyres has been previously associated with Telugu Titans during the second season of PKL as ‘Associate Sponsors’.

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Tata replaces Standard Chartered as title sponsor of Mumbai Marathon after 14 years

Tata Group has clinched the title sponsorship for the 15th edition of Mumbai Marathon 2018. The event has consequently officially been renamed Tata Mumbai Marathon.

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Dsport acquires exclusive broadcast rights of 5th Audi Cup football tournament

Dsport, a premium sports TV channel by Discovery Communications India, has announced the acquisition of the broadcast rights of the fifth edition of the Audi Cup 2017.

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IOS to present fight night 'Battleground Asia’ at Dome NSCI, broadcast partner Sony

Showdown between Indian knockout king Vijender Singh and Chinese No.1 boxer Zulpikar Maimaitiali for ‘Battleground Asia” is scheduled for 5th August at Dome @NSCI SVP Stadium in Mumbai. Sony Pictures Sports Network has bagged the exclusive broadcasting rights to this highly anticipated sporting event in Asia from IOS Boxing Promotions.

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