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Latest Articles in sports

Experiential Marketing – Strategies to boost business growth in millennial sportswear markets by Lokesh Mishra, COO, Rhiti Group

Digitization has enabled the sector in spreading information about brands and has also helped brands in becoming more aware of the needs of the athletes.

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British Council and Gem and Jewellery National Relief Foundation initiates ‘Changing Moves Changing Minds’ programme

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Dance and sport based international programme to spark gender equality conversations in classrooms.

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Clash of strong foreign challenge and home stars will be the highlight at Classic Golf and Country Club International Championship

Bengaluru’s young trio of Viraj Madappa, S Chikkarangappa and Khalin Joshi will spearhead the home challenge

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Adani Group announces training aid for India’s hidden sports heroes

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The Adani Group announced its long-term initiative to discover and nurture world-class athletes for India-Garv Hai

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My Fm to leverage partnership with Rajasthan Royals through on-air and on-ground initiatives

MY FM and Rajasthan Royals have partnered for the on going IPL season where MY FM is the official radio partner for the team.

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Jagran Solutions manages 1st Red Bull Catch Up National Champion, a go karting tournament for women

Gurgaon witnessed the National Finals of Red Bull Catch Up, a one of its kind amateur Go Kart tournament for women, at SMAAASH SkyKarting, a popular sports and entertainment centre. Drifting her way through the qualifiers in February and the finals, Anjali Anto emerged as the winner of the tournament and earned herself a ticket to Singapore to experience a Formula 1 Grand Prix firsthand.

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Usha continues association with IPL's Mumbai Indians for 5th year in a row

Usha International, one of India’s leading consumer durable companies, continues its association with the Mumbai Indians IPL team for the fifth consecutive year.

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Tata Mumbai Marathon 2018 raises Rs 34.36 crores shattering previous records

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United Way of Mumbai, Tata Mumbai Marathon’s philanthropy partner, shattered all previous records by raising over Rs. 34.36 crores, an unprecedented achievement. With this, the cumulative amount raised by the event in 15 years since its inception in 2004 has breached the Rs 200 crores mark, standing at an impressive Rs. 229.16 crores today, making TMM the single largest sporting platform for philantrophy in India.

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Tata Nexon's unique initiative at IPL supports fight against cancer

Tata NEXON, the latest lifestyle compact SUV from Tata Motors is the official partner for the biggest sporting event in the country, the Vivo IPL 2018. On the eve of the official opening match, captains of 8 leading franchisees participating in Vivo IPL this year, autographed a TATA NEXON with the aim to increase awareness about the soaring cancer plague in the nation.

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Eros Now on board as Title Sponsor for Royal Challengers Bangalore in 11th season of T20

Entertainment platform of Eros International will be the Title Sponsor of Virat Kohli led Royal Challengers Bangalore team in the upcoming season of T20 commencing April 07, 2018. Leveraging the nation’s two biggest attractions - Bollywood and Cricket, Eros Now becomes one of the first OTT player to come on board as a sponsor of a league team at IPL 2018.

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