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Latest Articles in sports

Important to bring back Live Sports to heighten the morale of the population: Parth Jindal

Delhi Capitals Chairman & Co-Owner Parth Jindal recently interacted with the franchise’s fans over an Instagram LIVE.

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Chess tournaments witness unprecedented spike amid the pandemic

Chess tournaments/events are conducted through online platforms like chess.com and lichess.org.

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Sporting David vs Covid Goliath

In order to understand the impact of Covid-19 on Live Sporting events and how the road to recovery may look like, Anil Singh, MD of Procam International shares his thoughts with us.

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What will Sports' new normal look like Post-COVID-19: Tenzing Niyogi, CEO, Ultimate Kho Kho League

With no games on the horizon, domestic leagues have taken a solidarity stance of postponement or cancelled big ticket events and brands are increasingly trying to find newer ways to connect with consumers shares Tenzing Niyogi.

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Showcase your sporting spirit to navigate this pandemic: Rajesh Sethi, Managing Director, NBA India

Even as our fans and all global citizens try to make sense of this new way of life, players and teams opened their hearts in solidarity to the global community writes Rajesh Sethi.

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The World of Sport is facing its biggest crisis since the Second World War

My aim is to ensure that my every column has a positive bent, and serves the purpose of celebrating SPORT with integrity writes Singh.

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PUMA signs Bollywood Icon Kareena Kapoor Khan as the new Brand Ambassador

Kareena is not only an inspiration but is also a true embodiment of what it means for women to maintain a healthy lifestyle while donning multiple hats.

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Marathon today is a $400 mn industry in India and we are privileged to have created it: Anil Singh, MD Procam International

IP is an insight into what the promoter is, it is his vision, his thinking, his dream and his ideation says Singh.

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Global sports media property ONE Championship returns to Singapore Indoor Stadium

Indian wrestling sensation Ritu Phogat goes for her second win in a row in her budding mixed martial arts career.

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Experiential Marketing – Strategies to boost business growth in millennial sportswear markets by Lokesh Mishra, COO, Rhiti Group

Digitization has enabled the sector in spreading information about brands and has also helped brands in becoming more aware of the needs of the athletes, writes Lokesh Mishra.

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