Latest Articles in sony yay!

Sony Yay! extends its characters into licensing and merchandising, partners with Black White Orange

This date, last year, Sony Yay! began their debut run with a promise. A promise to add happiness in kids’ lives, not just through content and stories, but also by being a part of their lives through various endeavours. This year, as they celebrate their first birthday, the channel takes this promise ahead and brings to kids additional surprises, pledging to entertain kids across the country throughout the year!

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'If you want to engage kids you have to think like one'

One of my favourite quotes on children is by Picasso. He says, "Every child is an artist. The problem is how to remain an artist after he grows up." He wasn’t far from the truth. Researchers at a North Dakota State University who studied adult creativity discovered that the more an adult thinks like a child, the more imaginative he or she becomes. This particularly holds true when creating kid-centric experiences.

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Sony Yay! partners a range of events- Mumbai Juniorthon, Windmill Festival, Streetphoria and Hitex Kids Fair

Sony YAY! boosts up the enthusiasm quotient by partnering with a range of initiatives in the country – Mumbai Juniorthon, Windmill Festival, Streetphoria and Hitex Kids Fair 2017.

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Sony YAY! associates with Animals Matter To Me to make this Diwali ‘Pawesome’

This Diwali, in order to light up the lives of 'furry friends', Sony YAY! has partnered with Animals Matter To Me - an NGO and rescue foundation in Mumbai, to encourage children in India to love and care for animals.

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Sony Yay 'Time On Wheels' with Rapid Metro gives kids a memorable experience

Sony YAY!, the kids channel from Sony Pictures Networks India, aimed to bring happiness to the kids in Gurugram, this time not on television, not in malls, but on wheels!

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Unique initiative by Sony Yay! honours the 'real teachers' on Teacher’s Day


On the occassion of Teacher's Day, Sony Yay's characters, Prince Jai and Dumdaar Viru, honoured the real heroes for their effort and for giving the country some of their most revered champions.

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