Latest Articles in sony

Sony Music India appoints Rajat Kakar as Managing Director

Kakar will be tasked with further developing the Company’s artist roster, increasing its partnerships and investments, and driving initiatives across Sony Music’s three regional offices covering seven different languages.

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Our focus is on attracting the high-value travel segment: Nishant Kashikar, Country Manager, Tourism Australia

Tourism Australia recently launched a new bespoke tourism promotion campaign in India and South East Asia that specifically targets high value travelers in India, Singapore, Indonesia and Malaysia.

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Vibgyor manages 'Family Day' for Sony, tastefully engages multiple age groups

Sony Family Day is an annual event organized by the HR and admin team for the families of Sony employees to make them feel valued and an integral part of Sony. Sony wanted a unique and entertaining experience for their employees and their families and so Vibgyor Brand Services was roped in to come up with a concept that caters to entertaining the adults as well as children and families.

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Unique initiative by Sony Yay! honours the 'real teachers' on Teacher’s Day


On the occassion of Teacher's Day, Sony Yay's characters, Prince Jai and Dumdaar Viru, honoured the real heroes for their effort and for giving the country some of their most revered champions.

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Sony YAY! engages traffic police, firemen, security men, dabbawalas on Friendship Day

Sony YAY! undertook a unique initiative by having its popular characters Guru Aur Bhole tie the symbolic band of friendship to the city’s unsung heroes – the Traffic Police, Firemen , Dabbawalas and Security men.

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Finale of karaoke competition Sony Mix ‘Media Ke Surtaj’ executed by Cab Experiences

The grand finale of the second season of karaoke competition ‘Media Ke Surtaj’ was held on 21 April 2017 at Bungalow 9 in Mumbai. The event was organized by SPN’s music cluster channels, Sony MIX and Sony ROX HD and hosted by RJ Salil. The eecution was handled by CAB Experiences.

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Candid Marketing executes launch of Sony Le Plex

Sony Pictures Networks India Private Limited's premium English movie channel, Sony Le Plex’s press launch was conceptualized & executed by Team Candid at Four Seasons, Mumbai on 23rd August. The new channel has brought on board acclaimed writer and director Zoya Akhtar as its Community Ambassador.

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