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Latest Articles in social responsibility

Mahindra partners 5 top photographers for fundraiser photoshoot “Proud Fathers for Daughters”

CSR

Project Nanhi Kali, which has supported over 3,00,000 underprivileged girl children, is set to host the 4th season of ‘Proud Fathers for Daughters’. Post a conversation between Anand Mahindra, Chairman of Mahindra Group and renowned photographer Atul Kasbekar on how one can change attitudes towards girls, led to the conceptualisation of the “Proud Fathers For Daughters” event. This event celebrates the father-daughter bond and sends out a message that daughters are a source of pride.

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India’s biggest CSR Summit and Awards to be held in Mumbai

CSR

The biggest forum in India’s Corporate Social Responsibility sector is here. This year, the India CSR Leadership Summit & Awards 2017 is based on the theme, ‘Celebrating CSR Innovation & Leadership’ and will be held at the Hotel Sahara Star, Mumbai on Friday, May 26, 2017.

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Cathay Pacific's fundraising campaign 'Change for Good' includes India as key focus area

CSR

Cathay Pacific and the Hong Kong Committee for UNICEF (UNICEF HK) have been successfully implementing the Change for Good inflight fundraising programme since 1991, in which travellers on Cathay Pacific flights are encouraged to donate any spare change they have – in any currency – to UNICEF. The money collected is used to support UNICEF’s programmes, helping marginalised children and women in more than 150 developing countries around the world including India.

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Engaging activity by KidZania and Kokuyo Camlin encourages 'selflessness' among kids

KidZania Delhi NCR, an indoor theme park, joined hands with stationery and art material marketer Kokuyo Camlin to create a unique initiative – `Unwrapping Happiness’. In a month long activity conducted by KidZania, children visiting the theme park were encouraged to wrap over 2000 goodies bags with Camlin products, which were then distributed to underprivileged children from the NGO Saraswati Bal Niketan at a glittering event.

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Ravish Kapoor, Imagine Ice, Souls Food partner for 5th Fashion for a Cause, by Lakshyam

CSR

It was a grand evening hosted by Raashi Anand of Lakshyam where renowned personalities, industrialist, designers and individuals came forward and appreciated the 'Fashion for a Cause' initiative by NGO Lakshyam. The evening took place at Jade Ballroom, Sahara Star in Mumbai in support with WCRC & Cancer Healer Centre.

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The art of measuring brand sentiment is a complicated one: Sundeep Chugh, CEO, Benetton India

Among the oldest international fashion labels to enter the Indian high street, Benetton’s advertising philosophy is based on the belief that ‘communication should not be commissioned from outside the company, but conceived from within its heart. On its quest to overthrow stereotypes Benetton India’s CEO Sundeep Chugh explains how the brand packages its experiential campaigns to sensitize people to the idea of tolerance, peace and respect for diversity.

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Team Candid celebrates Diwali by being socially responsible

CSR

Candid Marketing has been celebrating Diwali with the associated excitement and involvement of the team. This year the agency has decided to go the extra mile to spread happiness for the less fortunate sections of the society, in the spirit of the festival season.

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