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Honda Engages In Fun Brand Banter On World Happiness Day

The tweets will thank the shortlisted brands for bringing happiness to the journey on road.

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Democratisation Of Influencer Community And Perception Building

Brands are engaging with social media influencers as its cost efficient compared to celebrity or urban influencers, provides credibility to endorsements, enjoys a rateability factor and, speak in the same language to the target audience.

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Bottle Openers wins digital mandate for JLF 2021

Bottle Openers will provide content support as well as manage social media and ORM for the Jaipur Literature Festival (JLF) 2021

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Technology Vs Humans or Technology and Humans: Ashish Janiani

Technology is important: But you putting a pause to its overconsumption is equally important, writes Janiani.

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How Digital Communities are driving the business of brands: Preeti Pandey

Online communities function as an extra dimension to a brand’s marketing success and go far beyond their products and services to make a real impact on customer’s lifestyles writes Preeti Pandey, Director Business Strategy, Media Moments.

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How to grab consumers attention on social media: Amitek Sinha, COO, ET Medialabs

Amitek Sinha shares few techniques to grab consumers' attention on social media.

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Smart Marketers use experiential marketing amply supported by social media to create the right buzz: Shashi Seth

In an interview with BW Applause and EE, Shashi Seth, Sr. Vice President, Oracle Marketing Cloud shared how brands are looking at experiential marketing, role of social media in creating right experiences and more.

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Virtual World of Hyundai- ‘The Next Dimension’ gets enthralling response

Industry’s First Social Media Interface crossed boundaries and reached out to stakeholders across 29 states and 8 Union Territories.

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LinkedIn releases new guide for using its events and live-streaming tools

The new guide includes a range of tips and pointers to assist in virtual event planning.

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In current times brands should focus on ‘Solving and not Selling’: Ashim Mathur, Dolby Laboratories

Ashim Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories says that brands need to remember the strength in collaboration and joining forces with others to make a difference.

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