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Latest Articles in social media

How Digital Communities are driving the business of brands: Preeti Pandey

Online communities function as an extra dimension to a brand’s marketing success and go far beyond their products and services to make a real impact on customer’s lifestyles writes Preeti Pandey, Director Business Strategy, Media Moments.

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How to grab consumers attention on social media: Amitek Sinha, COO, ET Medialabs

Amitek Sinha shares few techniques to grab consumers' attention on social media.

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Smart Marketers use experiential marketing amply supported by social media to create the right buzz: Shashi Seth

In an interview with BW Applause and EE, Shashi Seth, Sr. Vice President, Oracle Marketing Cloud shared how brands are looking at experiential marketing, role of social media in creating right experiences and more.

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Virtual World of Hyundai- ‘The Next Dimension’ gets enthralling response

Industry’s First Social Media Interface crossed boundaries and reached out to stakeholders across 29 states and 8 Union Territories.

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LinkedIn releases new guide for using its events and live-streaming tools

The new guide includes a range of tips and pointers to assist in virtual event planning.

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In current times brands should focus on ‘Solving and not Selling’: Ashim Mathur, Dolby Laboratories

Ashim Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories says that brands need to remember the strength in collaboration and joining forces with others to make a difference.

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Namaste, Fleets! Twitter introduces a new way to have conversations in India

Fleets are for people to share their ideas and momentary thoughts. These posts disappear after 24 hours and have no Retweets, likes or public comments.

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LinkedIn launches virtual events to connect communities online

LinkedIn launches an integrated virtual events solution with Events, Pages and Live that allows brands to build a more personalised online event experience for their audiences.

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How small businesses are winning the social media game during the lockdown

They are giving their followers lockdown tasks, sharing tips, and keeping the conversation going when it’s most needed for them and their audience.

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