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Latest Articles in smartphone

Fountainhead designs quirky living room setup for Moto g5 launch event

Moto brings to its consumers #UnlimitedEntertainment with the new moto g5 via a thematic and informative launch event attended by media personnel, tech bloggers and officials from Moto. Fountainhead MKTG, a Dentsu Aegis Network company, conceptualized, designed and executed the entire launch.

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Honor smartphones partners with FDCI for the ‘Honor League’

Huawei’s Honor smartphone announced its partnership with the Fashion Design Council of India (FDCI) as a part of the Honor League. This association will see Honor and FDCI come together for the Amazon India Fashion Week Autumn Winter 2017.

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We measure all experiential activities on recall, value and sales: Vivek Zhang, CMO, Vivo India

Smartphone brand, Vivo, entered India in late 2014. After grabbing the title sponsorship of IPL in 2016 for two consecutive years it has now partnered with various youth oriented TV shows across channels. “Vivo is a young brand and has a strategy that focusses on the youth of the country because we believe that youth are the trendsetters. Our associations with different channels and properties is to ensure that we continue tapping the new and existing customer base in India", said Vivek Zhang, CMO, Vivo India, sharing his views on the brand's approach. In an exclusive conversation we explore his views on experiential marketing.

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