Latest Articles in siddharth ganeriwala

Experts reveal the 10 biggest experiential marketing trends for 2018

With ‘experiential marketing’ gaining steady momentum across the globe, we wanted to talk to some experts in the events’ industry to highlight the major trends in experiential marketing for the year 2018. Ahead is a list of ten trends by 5 experts which will be revolutionising the marketing industry this year.

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The experiential quotient at Hindu Lit for Life is ever evolving- Siddharth Ganeriwala, Aura

The seventh edition of literature festival The Hindu Lit for Life was held at Sir Mutha Venkatasubba Rao Concert Hall in Lady Andal School in Chennai from January 14-16, 2017. Organized for the fifth year in a row by south India’s premier experiential agency, Aura Integrated Solutions, the festival spanned wider and deeper, noticeably far from its humble beginnings in 2010.

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It's the people who make the difference affirms Siddharth Ganeriwala of award-winning agency Aura

South India’s premier agency Aura Integrated Solutions has been in existence for close to 15 years and today caters to clients across India and beyond. An ideal case of great results from humble beginnings, the company began with a string of launches for various MNCs back in 2002 and before long it was organizing employee engagement days, family days and such like. Then to now, their portfolio of clients has grown to include many of the Fortune 100 companies. Recently Aura bagged 6 metals across categories at the prestigious EEMAX Global Awards, an industry initiative that recognizes event management expertise. In conversation with founder and CEO Siddharth Ganeriwala we talk about this special honor as we recap an eventful decade and a half long run.

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