Latest Articles in shailendra singh
Forging Lasting Connections: Essential Elements Of Brand Activations
Everything Experiential speaks to industry veterans about what kind of elements come together to make a brand activation successful
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A Phygital Connect: Nodwin Gaming – Comic Con Deal
Industry experts tell Everything Experiential about how this deal is undoubtedly a win-win situation for both the parties involved, and how it just couldn’t go wrong
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Shailendra Singh’s Cinematic Legacy Celebrated By Hollywood And Bollywood Icons At IFFI 2023
He is the man who founded Percept Ltd, Sunburn, Guestlist4Good and Boss Entertainment
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Percept MD Summoned in Cheque Bouncing Case; Directed To Appear in Person on 5th Oct 2021
The summons have been issued for.not honouring a cheque amounting to Rs 11 crore and 10 lakh.
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Celebrity culture has changed in India: Shailendra Singh
Today’s generation of fans and celebrities interact on an equal footing, observes the serial entrepreneur.
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Serial entrepreneur Shailendra Singh to fund business dreams of young Indians
Singh believes that empowering the youth by funding their startup ventures, will lead to an exponential growth in idea generation – turning India into a vibrant and thriving land of creators.
Read MoremyFanPark connects Indian fans to global celebrities
From personal shout outs to curated experiences, celebrity interactions have now got vivid, varied and global on myFanPark.
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Shailendra Singh announces nationwide rally from Kanyakumari to Kashmir; aims to unite countrymen with his One India-My India Anthem
Shailendra Singh will traverse 7000 kms through 11 diverse Indian states in a bid to spread the message of unity
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GuestList4Good concert will "bring the love back"- Shailendra Singh
Promoted as the world’s largest guest list event, GuestList4Good has already educated 28,200 children through their past editions in collaboration with Magic Bus, one of India’s largest poverty alleviation programmes. The first edition featured Hardwell where over 5,00,000 fans registered to get on Hardwell’s guest list while 1,00,000 fans attended the show for free. Through this event, 18,200 children were benefitted on the10 year Magic Bus programme. The second edition featuring Martin Garrix saw an attendance of close to 50,000 fans. Through this event, 10,000 more children were enrolled on the Magic Bus programme. As the 3rd edition headlined by Hardwell kicks off tomorrow at DY Patil Stadium in Mumbai, promoter Shailendra Singh shares his vision behind the mission.
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Cover Story: The new wave of cause-driven experiential marketing
Over the years the growing inclination of brands towards experiential marketing has made one thing amply clear- Consumers love unique brand experiences. But studies reveal that if there is another thing that they love more it is brand experiences that stand for a cause.
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