Latest Articles in shailendra singh

GuestList4Good concert will "bring the love back"- Shailendra Singh

Promoted as the world’s largest guest list event, GuestList4Good has already educated 28,200 children through their past editions in collaboration with Magic Bus, one of India’s largest poverty alleviation programmes. The first edition featured Hardwell where over 5,00,000 fans registered to get on Hardwell’s guest list while 1,00,000 fans attended the show for free. Through this event, 18,200 children were benefitted on the10 year Magic Bus programme. The second edition featuring Martin Garrix saw an attendance of close to 50,000 fans. Through this event, 10,000 more children were enrolled on the Magic Bus programme. As the 3rd edition headlined by Hardwell kicks off tomorrow at DY Patil Stadium in Mumbai, promoter Shailendra Singh shares his vision behind the mission.

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Cover Story: The new wave of cause-driven experiential marketing


Over the years the growing inclination of brands towards experiential marketing has made one thing amply clear- Consumers love unique brand experiences. But studies reveal that if there is another thing that they love more it is brand experiences that stand for a cause.

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Percept’s Shailendra Singh steps down from Joint MD to passive shareholder

Percept’s Managing Director and Chairman Harindra Singh and Joint Managing Director Shailendra Singh have reached upon a settlement today basis which Shailendra Singh has stepped down from his management role to become a passive shareholder in the company.

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