The company launched the ‘Thanks-A-Dot’ initiative, on Women’s Day last year, to spur positive conversations around breast health among women in both urban and rural areas of India.
WATConsult & AMNET, innovate for SBI Life’s ‘Main Se Hum’ campaign and foray into digital programmatic out-of-home (DOOH) using the hook of a New Year moment to enhance the brand’s proposition in a unique way.