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Latest Articles in saugato bhaumik

4th edition of Vh1 Supersonic delivers more than just music

Vh1 Supersonic, the annual music festival organized by Live Viacom18, christened its new home in Pune last weekend and one thing is for sure, these guys mean business! Competing with a cohort of same league festivals can be tough. Being sustainable and differentiated are known to be the two deadly challenges most festivals face. But as Supersonic lifted the gates to its 4th edition this year at a spanking new venue, and as its multiple unique experiential offerings slowly began to manifest, it became amply clear that the festival is here to stay. And it may just knock out a lot of its competition while it’s at it.

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I'm very excited about my debut with Supersonic: Saugato Bhaumik

Live Viacom18's popular music festival Supersonic is moving camp from Goa to Pune this year and slated for 10- 12 February 2017. While this will be its first edition in Pune, 2017 marks few other 'firsts' for the festival. Similar to other music festivals in the league the property this year will be going from a quintessential EDM festival to one thats multi-genre, trying to establish a pervasive appeal. Interestingly also, the festival's main man Saugato Bhaumik marks his debut as the curator of the festival. In an exclusive chat he shares some spoilers to what he's planned for us this weekend at Pune.

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Men changing the face of Pune: Vijay Nair, Karan Singh, Saugato Bhowmik

The former seat of the Peshwas, and the Governor’s monsoon retreat during British rule, Pune came into fame on acquiring the position of the 2nd smartest city in present India. Besides the lavish green surroundings and fantastic weather, it also boasts of long wide roads, fast growing industry, active nightlife, a thriving student community and a commendable safety standard. And tapping all this to their advantage are the three young kingpins of music festivals- Vijay Nair, founder, NH7 Weekender, Karan Singh, CEO, Sunburn and Saugato Bhowmik, business head, Supersonic.

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