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Latest Articles in samit garg

Can a wedding be monetized? The big fat Indian wedding reaudited

A large enough crowd, a desirable mix of people and ideally some excitement in the air are key requirements for a potentially successful marketing campaign. That said, these exact components can be found at any swanky Indian wedding too. So could a wedding be the backdrop of some imaginative marketing activity? Here is a freewheeling conversation between two wedding planners and a client…

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Eagle-Eyed Entrepreneur: After seizing the wedding market Samit Garg charges at tourism events

He is neither statuesque nor enigmatic; in fact there is nothing extraordinary or imposing about Samit Garg, at first glance. But within a short while one promptly realizes why they say still waters run deep. From humble beginnings to establishing E Factor, India's ultra-luxe boutique wedding agency, Garg's story is one of luck, hard work and a very sharp eye.

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Flora Wedding Planners partners EEMA for Marigold Wedding and Event Industry Symposium in Coimbatore

Today event management is a multi billion dollar sunrise industry with many opportunities. It is growing at 14 to 15% nationally both in metro cities and in Tier-2 and Tier-3 cities. Advancements in technology are helping the industry in all the spheres – production, multi-location, exhibitions and marketing. Looking at this compounded annual growth, Marigold Wedding and Event Industry Symposium 2016 is being organized in association with Event and Entertainment Management association (EEMA) as a first of its kind event happening in Coimbatore, South-India, to place the city among the leading entertainment education destinations in India and across the globe.

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Season two of Taj Balloon Festival elevates experience for Agra

The Taj Balloon Festival came to an ecstatic end on 30th November at the PAC ground, Agra. The colorful and fun filled celebrations with more than a dozen hot air balloon launches, night glow entertainment and live musical concert, saw a bigger and better outcome to the second edition of this one of a kind experience. SkyWaltz, a subsidiary of E Factor Entertainment, conducted Taj Balloon Festival 2016 in association with Uttar Pradesh Government to enthralled spectators from 25th November to 30th November 2016.

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What the Rs 500, Rs 1000 ban means for India's event industry

As India tries to make sense of the PM’s announcement to make Rs 500 and Rs 1000 bills defunct, stakeholders of the event industry are still trying to assess the magnitude of it’s implication.

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E-Factor, Laqshya, Aura, Showtime emerge toppers at EEMAX Awards '16

Learning gave way to anticipation as the 8th edition of the annual conclave hosted by EEMA (Event and Entertainment Management Association) drew to a close and got in gear for the prestigious EEMAX Global Awards on 18th October 2016.

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