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Latest Articles in rural marketing

A Marketer’s Guide To Changing Rural Consumer Behaviour

There are many Sitaranis in Indian villages who are driving spending decisions, prioritizing spending on income generating services vs consumption goods and marketer’s should see this as an opportunity.

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Why are marketers in India making a beeline for semi-urban and rural markets? - Sandeep Sharma, President, R K Swamy Media Group

Rural market is currently witnessing a high demand; in quite a large part of the country the rural segment of market contributes more profit than its urban counterpart writes Sandeep Sharma.

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Flame Awards Asia 2019 Shortlists Announced

The Grand jury deliberated for long hours to boil down the final nominations for each category of the awards from over 300 entries this year.

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Mathrubhumi kicks off multi-brand rural activation roadshow in Kerala 'Panchayat Utsav'

With Kerala’s biggest festive season around the corner Kerala based media group Mathrubhumi kicked off its ground action initiative “Super 10 Panchayat Utsav”. The road show is a 20 day long onam road show reaching out in selected 160 panchayats across 14 districts of Kerala.

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RMAI relects Sanjay Kaul as President for 4th time; instates a National Advisory Board

Sanjay Kaul was relected as President of Rural Marketing Association of India for fourth time in a row. Apart from the presidency, RMAI has announced a new leadership team at its annual general meeting and has resolved to positively restructure the association.

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RMAI invites entries for Flame Awards 2017, announces categories and jury

8th edition of RMAI Flame Awards Asia 2017 is inviting entries till 20th March 2017 for the coveted rural marketing awards to be held on 28th April, 2017. Flame Awards has been celebrating the best rural marketing practices in India & South Asia since eight years.

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Swayam festival targets 25 districts, 700,000 people, 1,000 events

Among India’s largest rural festival, Swayam Festival gets underway today in 25 districts of Uttar Pradesh via 1,000 events, seeking to empower and transform rural communities through awareness and access.

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RMAI Rural Conclave’16 to navigate future of rural marketing in India

RMAI has announced agenda for ‘Rural Conclave’ a two day-long conference and networking event to be held on December 15th-16th, 2016 at Vivanta by Taj, Gurgaon. RMAI Rural Conclave'16 will bring together forward-thinking marketers, innovators, entrepreneurs, technology players to unlock new possibilities in rural marketing.

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Impact Communications bags media rights for Sonepur Mela

Impact Communications has bagged the advertising and media rights for Sonepur Mela 2016. Sonepur Mela is among Asia’s largest commercial fairs that attracts over 5 million rural visitors in 30 days. The department of tourism, Govt of Bihar, awarded the rights to the agency in a two stage bid process.

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Golden Vibes executes 10th RMAI Ayurvet Flame Student Awards in Ahmedabad

Rural Marketing Association India (RMAI) successfully concluded the 10th edition of Ayurvet Flame Student Awards on September 24th, 2016 at Hyatt Regency, Ahmedabad. The award program that hosted some of the leading names of Rural Marketing domain was a showcase of the best summer projects and case studies by B-school students in this sector.

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