Advertisement

Latest Articles in retail

Tonic Worldwide introduces limited edition ‘Talking Box’ for Nutralite

In today's growing age of digitisation, brands are increasingly working with and engaging influencers and key opinion leaders, to spread their message, especially in the health and food category. Nutralite, has introduced a unique ‘Talking Box’ for its consumers, called the ‘Bring out the Twist box’. The unique packs have created intrigue and delight amongst our audiences and also enabled them to use Nutralite as an ingredient in their recipes to bring #KhaneMeinTwist.

Read More

Magnanimous Events manages store launch of Zoya at Palladium Mall Mumbai

Zoya - the diamond boutique from the House of Tata, introduces the brand’s second boutique in Mumbai at the luxurious Palladium Mall in Mumbai. With this development Zoya now enters its eighth year of operations with three stores in India. he store opening was managed by Magnanimous Events.

Read More

Jossbox employs 'heat mapping' to measure Mango's in-store customer engagement

Boutique digital agency Jossbox is now marking its foray into retail technology solutions. Called ‘Specto Footfall Counters’, the IoT technology measures retail footfall traffic and provides heat mapping solutions that enable brands to better understand both instore traffic and customer engagement.

Read More

Numero Uno partners with 2nd edition of Super Sikh Run

Numero Uno, the apparel partners of the Super Sikh Run 2017 brought together the super heroes of the super squad for the half marathon to be held on December 10 at New Delhi and officially revealed their special run t-shirt along with the run t-shirts of other participants.

Read More

Forever 21 announced as Title Sponsor of 'Vidya Vox Kuthu Fire Tour'

Fast fashion brands from Los Angeles, California, and part of Aditya Birla Fashion and Retail Ltd. Forever 21 partners with Vidya Vox, global YouTube phenomenon in India for the 'Vidya Vox Kuthu Fire Tour'. The sensational singer inaugurated the new look of Forever 21 at Forum DLF Mall, Delhi yesterday.

Read More

India Licensing Expo to present licensing opportunities for Indian retail fraternity

Business-to-business brand licensing show India Licensing Expo is all set to kick start on August 20-21 in Sahara Star, Mumbai with participation from over 100 global and domestic brands for retail industry. Viacom 18, Fashion TV, Marie Claire, Universal Music, Mondo TV, JCB, Polaroid, NBA, Sesame Street, Authentic Brands Group, Green Gold Animation, are among a few brands participating at the first ever licensing show to be held in the country.

Read More

Legrand inaugurates Innoval its first experiential centre in the country

Legrand India, a global leader in electrical and digital building infrastructure inaugurated their state of the art experience centre Innoval in Mumbai on 18 July 2017. The experiential facility allows for product showcase under one roof for all trade partners paving a new way for B2B business.

Read More

Mumbai Duty Free partners with Shah Rukh Khan for 'customer value' campaign

Mumbai Duty Free joined hands with Red Chillies to launch its unique customer value programme called “Mumbai Duty Free is NOW free”.

Read More

Music, fashion and art converge at launch event of Longchamp in Mumbai

French luxury house Longchamp opened its boutique in Mumbai’s Palladium Mall; this being its second boutique in India after inaugurating its flagship store in July last year at DLF Emporio, Delhi. The Artistic Director of Longchamp, Sophie Delafontaine and Radha Kapoor Khanna of DO IT Retail Brands Pvt. Ltd. celebrated this boutique’s opening with a launch event on 19th July, 2017.

Read More

Brand Street's Retail Story rolls out 1st co-branded campaign for Lays, Doritos & Honda Hornet

Integrated marketing agency Brand Street India recently announced the identity of its retail division- Retail Story. After having provided retail marketing and communication assistance for a while, the company is now shaping it as a specialized service for their existing and new clients.

Read More