Latest Articles in retail

Music, fashion and art converge at launch event of Longchamp in Mumbai

French luxury house Longchamp opened its boutique in Mumbai’s Palladium Mall; this being its second boutique in India after inaugurating its flagship store in July last year at DLF Emporio, Delhi. The Artistic Director of Longchamp, Sophie Delafontaine and Radha Kapoor Khanna of DO IT Retail Brands Pvt. Ltd. celebrated this boutique’s opening with a launch event on 19th July, 2017.

Read More

Brand Street's Retail Story rolls out 1st co-branded campaign for Lays, Doritos & Honda Hornet

Integrated marketing agency Brand Street India recently announced the identity of its retail division- Retail Story. After having provided retail marketing and communication assistance for a while, the company is now shaping it as a specialized service for their existing and new clients.

Read More

Kohler elevates retail experience with first Kohler Experience Center in Delhi

Created to serve architects and designers working on projects in India and abroad and to offer consumers on-site product immersion, Kohler’s 10,000 square-foot experience center located in the heart of New Delhi will make it easier than ever to make the bathroom the centerpiece of the home. It also features a unique collaboration with seven of India’s top architects.

Read More

Godrej Yummiez partners Brand Street India for BTL campaign in retail outlets

Godrej Yummiez from the house of Godrej Tyson Foods, a leading player in the processed poultry segment, has commenced its BTL marketing to support its TV and digital marketing campaigns. To start with, they are presenting consumers a taste of their vast range of vegetarian and non-vegetarian ready-to-cook products readily available while they are out shopping at key retail outlets. Brand Street India, a leading integrated marketing agency from Delhi, is piloting the brand’s marketing activities across major cities.

Read More

We aim for seamless experiences between online and offline environments: Uma Talreja, Raymond

Established in 1925, Raymond Group is India's offering to the world as the largest producer of worsted suiting fabric. When a brand with a strong heritage is gradually introduced to new age perspectives, it inevitably finds itself at a fork in the road. Uma Talreja, Chief Digital Officer and Consumer Experience Head at Raymond talks about taking the high road.

Read More

Promod hosts in-store interactive experience with Amyra Dastur and Bornali Talukdar

Leading French fashion label, Promod organized an engaging session, “Denim Atelier” to exhibit its latest line of denim range which is part of the Spring Summer 2017 collection. The session witnessed actor Amyra Dastur and fashion stylist, Bornali Talukdar in a tête-à-tête with denim lovers.

Read More