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Latest Articles in retail

India Licensing Expo to present licensing opportunities for Indian retail fraternity

Business-to-business brand licensing show India Licensing Expo is all set to kick start on August 20-21 in Sahara Star, Mumbai with participation from over 100 global and domestic brands for retail industry. Viacom 18, Fashion TV, Marie Claire, Universal Music, Mondo TV, JCB, Polaroid, NBA, Sesame Street, Authentic Brands Group, Green Gold Animation, are among a few brands participating at the first ever licensing show to be held in the country.

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Legrand inaugurates Innoval its first experiential centre in the country

Legrand India, a global leader in electrical and digital building infrastructure inaugurated their state of the art experience centre Innoval in Mumbai on 18 July 2017. The experiential facility allows for product showcase under one roof for all trade partners paving a new way for B2B business.

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Mumbai Duty Free partners with Shah Rukh Khan for 'customer value' campaign

Mumbai Duty Free joined hands with Red Chillies to launch its unique customer value programme called “Mumbai Duty Free is NOW free”.

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Music, fashion and art converge at launch event of Longchamp in Mumbai

French luxury house Longchamp opened its boutique in Mumbai’s Palladium Mall; this being its second boutique in India after inaugurating its flagship store in July last year at DLF Emporio, Delhi. The Artistic Director of Longchamp, Sophie Delafontaine and Radha Kapoor Khanna of DO IT Retail Brands Pvt. Ltd. celebrated this boutique’s opening with a launch event on 19th July, 2017.

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Brand Street's Retail Story rolls out 1st co-branded campaign for Lays, Doritos & Honda Hornet

Integrated marketing agency Brand Street India recently announced the identity of its retail division- Retail Story. After having provided retail marketing and communication assistance for a while, the company is now shaping it as a specialized service for their existing and new clients.

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Kohler elevates retail experience with first Kohler Experience Center in Delhi

Created to serve architects and designers working on projects in India and abroad and to offer consumers on-site product immersion, Kohler’s 10,000 square-foot experience center located in the heart of New Delhi will make it easier than ever to make the bathroom the centerpiece of the home. It also features a unique collaboration with seven of India’s top architects.

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Real Good Yummiez by Godrej partners Brand Street India for BTL campaign in retail outlets

Real Good Yummiez from the house of Godrej Tyson Foods, a leading player in the processed poultry segment, has commenced its BTL marketing to support its TV and digital marketing campaigns. To start with, they are presenting consumers a taste of their vast range of vegetarian and non-vegetarian ready-to-cook products readily available while they are out shopping at key retail outlets. Brand Street India, a leading integrated marketing agency from Delhi, is piloting the brand’s marketing activities across major cities.

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We aim for seamless experiences between online and offline environments: Uma Talreja, Raymond

Established in 1925, Raymond Group is India's offering to the world as the largest producer of worsted suiting fabric. When a brand with a strong heritage is gradually introduced to new age perspectives, it inevitably finds itself at a fork in the road. Uma Talreja, Chief Digital Officer and Consumer Experience Head at Raymond talks about taking the high road.

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Promod hosts in-store interactive experience with Amyra Dastur and Bornali Talukdar

Leading French fashion label, Promod organized an engaging session, “Denim Atelier” to exhibit its latest line of denim range which is part of the Spring Summer 2017 collection. The session witnessed actor Amyra Dastur and fashion stylist, Bornali Talukdar in a tête-à-tête with denim lovers.

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