Latest Articles in report

Film entertainment industry expected to grow by 10% in 2018 reports GroupM

The film and entertainment industry is growing at 10% year on year in terms of number of films released according to Group M’S India Entertainment marketing report Showbiz, The Indian Superpower by ESP Properties for the year 2017.

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ESP Properties predicts top trends in Sports and Entertainment Marketing in 2017

Bringing out the 10 trends in sports and entertainment for 2017, ESP Properties, a specialist business unit of GroupM predicts the following trends in the new year...

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Study pegs experiential spend in India at INR 7281 cr, 13% of total adex

A study conducted by Everything Experiential to assess the size of experiential marketing in India was unveiled on 19 October 2016 at the EEMAX Global Conclave and Awards held at Hotel Sahara Star in Mumbai. The report titled “India Experiential Marketing Spends 2016” is part of an extended study that challenges the mammoth task of understanding the disorganized industry of events and experiential marketing. The study was done in partnership with EEMA (Event and Entertainment Management Association), India’s apex body of the events industry, and Traverse Strategy Consultants.

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