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Latest Articles in renault

“Don’t communicate with consumers. Converse.”- Sumit Sawhney, CEO & MD, Renault

For Sumit Sawhney, CEO and MD of Renault, one of life’s chief philosophies is to establish a “human connect”, both as an individual and as a brand entity. “Conversing rather than communicating” makes all the difference and experiential marketing allows you to achieve this, all whilst touching lives in meaningful ways. Ahead, more nuggets extracted from a freewheeling chat with the sharp CEO of the leading global automotive brand.

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Renault creates warm diwali experience for hostellers at FMS College

CSR

Diwali is a time for homecomings, when families and friends come together to celebrate. But spare a thought for those who can’t make it home for Diwali. As a part of Renault’s Driving Smiles initiative, this year the brand decided to make the festival special for some Delhi University students who couldn’t go home for Diwali.

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Renault Lodgy Stepway conducts social experiment on Mumbai family to help them reconnect

Whether it is in urban centres or smaller towns, families today are drifting apart. Renault Lodgy Stepway highlights the communication gap within families this World Family Day

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Renault plays Santa for orphans in Mumbai on X-mas, L&K Saatchi & Saatchi executes

CSR

As part of its Driving Smiles initiative, Renault India decided to do something special for Christmas by reaching out to both customers and communities. Along with creative agency Law & Kenneth Saatchi & Saatchi, they ensured that the spirit of the season came alive for orphans in Mumbai.

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