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Latest Articles in real estate

M3M appoints Alchemist to handle 360 degree marketing duties

Gurugram based real estate gaint, M3M, hires Alchemist Marketing Solutions as its overall marketing and communications Agency on Record. M3M stands at the threshold of bringing in more landmark, innovative concepts to real estate and Alchemist will focus on providing the marketing support to achieve this agenda.

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Experiential marketing can put more power in the hands of the real-estate consumer

These are exciting times to be a marketer. The traditional models of marketing were challenging enough, the explosion of digital marketing models and metrics have completely changed the rules of the game. The customer is largely invisible and that has shifted the paradigms of marketing. The disruption brought by online marketing channels have not only resulted in newer Value Propositions being created but has also resulted in newer Consumer Experiences being delivered.

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Lodha Group teams up with Top Gear to showcase luxe property The Park

Automotive and lifestyle magazine TopGear India has joined hands with premium real estate company, The Lodha Group to showcase its latest luxury property, The Park. The two hosted an evening of extravagance for their HNI audience who were bowled over by the grandeur of the property as well as the evening at large.

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Alchemist wins mandate for Au Housing Finance’s branding and strategy

Rajasthan headquartered Au Housing Finance has appointed Alchemist Marketing Solutions to lead its branding process following a multi-agency pitch that lasted 3 months. The organization has recently demerged from its parent company- Au Financiers, and is looking to revamp the brand including changing the name, creating a fresh visual identity and new creative communication.

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Karle Infra sponsors 9th Tour of Nilgiris organized by RideACycle Foundation

With over a decade long experience in real estate and urban infrastructure development in Bengaluru, Mysore and Goa, Karle Infra asserts it's affinity to outdoors and large open spaces by sponsoring The Indian Terrain Tour of Nilgiris 2016.

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2nd edition of Palava Tarang features Indian Ocean, Swarathma, Niladri Kumar, Haroon Rob

Continuing the legacy of two years, this year Palava Tarang hosted a weekend that showcased an art and cultural extravaganza. Held at Palava’s scenic riverside amphitheater the audience witnessed some spectacular performances by Indian Ocean- pioneers of fusion rock, new tunes by Swarathma- the folk rock band and melodious pieces by Sitar maestro Niladri Kumar. It was not just a musical night but also a mystical evening with the nostalgic acts by Dastangoi and Story Circus.

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Seeking event expertise, resourcefulness, readiness, time-management: Girish Shah, The Wadhwa Group

Achieving a high percentage of brand recall, while skirting ad fatigue is the biggest challenge for the brand marketer today. Fighting for screen time, to impress an attention-deficit generation of consumers is proving to be a more Herculean task every day. Experiences, on the other hand, promise to make the task considerably smoother. All industries are therefore turning their attention towards exploring experiences. Real estate is one of them. If you thought, the practical world of brick and concrete, would not associate with finer sensory appeals, rethink!

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