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Latest Articles in procam

Sunfeast India Run As One mobilised the country in support of livelihoods

Encouragement from iconic personalities like Eliud Kipchoge, Abhinav Bindra, Vijay Amritraj, Rahul Bose, Puneeth Rajkumar, Kajal Agarwal inspired the nation to #MoveforGood.

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Successful partnerships are driven by a sense of ownership, trust and intent, not by clauses in a contract

To understand the art of building Sport IPs and making them successful year after year, Anil Singh, MD, Procam International shares some unmissable insights.

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Marathon today is a $400 mn industry in India and we are privileged to have created it: Anil Singh, MD Procam International

IP is an insight into what the promoter is, it is his vision, his thinking, his dream and his ideation says Singh.

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Tata Mumbai Marathon introduces medal for 42k finishers and those who inspired them

Procam International, promoters of the Tata Mumbai Marathon announced the ‘Inspiration Medal’ – a world’s first-of-its-kind marathon medal. The Inspiration Medal is a creative outcome of the collaboration between Procam International and Chlorophyll Innovation Lab, the Innovations Partner for the event.

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15th Tata Mumbai Marathon to feature new route with 343 toilets, 9000 cops, 500 doctors

Procam International have announced the planning and preparation undertaken to ensure a smooth flow of the 15th edition of TATA Mumbai Marathon 2018. Speaking at the event’s Media Centre at Marathi Patrakar Sangh, in Mumbai,Vivek Singh, Jt. MD, Procam International; Hugh Jones, Race Director; Dr. Nilesh Gautam, Medical Director and Satish Uchil, Technical Representative from BCDAA announced a range of measures and facilities provided on race day for participants to experience angreat race.

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Cover Story: The new wave of cause-driven experiential marketing

CSR

Over the years the growing inclination of brands towards experiential marketing has made one thing amply clear- Consumers love unique brand experiences. But studies reveal that if there is another thing that they love more it is brand experiences that stand for a cause.

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Procam's Vivek Singh retraces first 15-year leg of the Mumbai Marathon

CSR

The Mumbai Marathon has witnessed many changes in the formats, runners and sponsorships but one thing that has remained consistent in the last 14 years was title sponsor Standard Chartered. The 15th year marks a milestone for the iconic race as it bids adieu to Standard Chartered and embraces Tata Group as its title sponsor, who will carry that baton for the next decade. Vivek Singh, Jt. Managing Director, Procam International takes us through a freewheeling journey through the 15 year long run.

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Tata replaces Standard Chartered as title sponsor of Mumbai Marathon after 14 years

Tata Group has clinched the title sponsorship for the 15th edition of Mumbai Marathon 2018. The event has consequently officially been renamed Tata Mumbai Marathon.

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Procam to launch Nexa P1 Power Boat, an international motorboat racing championship

The organizers of leading marathons in India including Standard Chartered Mumbai Marathon and Airtel Delhi Half Marathon, Procam international, is embarking on a new sporting paradigm titled P1 Powerboat- Indian Grand Prix of the Seas, an exciting Motorsport on water.

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SCMM 2017 to witness 42,379 runners, features life-size portal to 20 cities around the world

On Sunday, 15th January 2017, Mumbai will host the 14th edition of Standard Chartered Mumbai Marathon (SCMM), an event that sparked the running revolution in India. The streets of the maximum city will be graced by some of the finest long distance athletes from across the world with strides firmly set to achieve their personal best.

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