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Latest Articles in procam

Tata Mumbai Marathon introduces medal for 42k finishers and those who inspired them

Procam International, promoters of the Tata Mumbai Marathon announced the ‘Inspiration Medal’ – a world’s first-of-its-kind marathon medal. The Inspiration Medal is a creative outcome of the collaboration between Procam International and Chlorophyll Innovation Lab, the Innovations Partner for the event.

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15th Tata Mumbai Marathon to feature new route with 343 toilets, 9000 cops, 500 doctors

Procam International have announced the planning and preparation undertaken to ensure a smooth flow of the 15th edition of TATA Mumbai Marathon 2018. Speaking at the event’s Media Centre at Marathi Patrakar Sangh, in Mumbai,Vivek Singh, Jt. MD, Procam International; Hugh Jones, Race Director; Dr. Nilesh Gautam, Medical Director and Satish Uchil, Technical Representative from BCDAA announced a range of measures and facilities provided on race day for participants to experience angreat race.

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Cover Story: The new wave of cause-driven experiential marketing

CSR

Over the years the growing inclination of brands towards experiential marketing has made one thing amply clear- Consumers love unique brand experiences. But studies reveal that if there is another thing that they love more it is brand experiences that stand for a cause.

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Procam's Vivek Singh retraces first 15-year leg of the Mumbai Marathon

CSR

The Mumbai Marathon has witnessed many changes in the formats, runners and sponsorships but one thing that has remained consistent in the last 14 years was title sponsor Standard Chartered. The 15th year marks a milestone for the iconic race as it bids adieu to Standard Chartered and embraces Tata Group as its title sponsor, who will carry that baton for the next decade. Vivek Singh, Jt. Managing Director, Procam International takes us through a freewheeling journey through the 15 year long run.

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Tata replaces Standard Chartered as title sponsor of Mumbai Marathon after 14 years

Tata Group has clinched the title sponsorship for the 15th edition of Mumbai Marathon 2018. The event has consequently officially been renamed Tata Mumbai Marathon.

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Procam to launch Nexa P1 Power Boat, an international motorboat racing championship

The organizers of leading marathons in India including Standard Chartered Mumbai Marathon and Airtel Delhi Half Marathon, Procam international, is embarking on a new sporting paradigm titled P1 Powerboat- Indian Grand Prix of the Seas, an exciting Motorsport on water.

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SCMM 2017 to witness 42,379 runners, features life-size portal to 20 cities around the world

On Sunday, 15th January 2017, Mumbai will host the 14th edition of Standard Chartered Mumbai Marathon (SCMM), an event that sparked the running revolution in India. The streets of the maximum city will be graced by some of the finest long distance athletes from across the world with strides firmly set to achieve their personal best.

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Ample elbowroom for event startups: The case of Gigstart & Eventjini

As per a study conducted by Everything Experiential the size of the experiential marketing industry in India is pegged at a whopping 6250 Cr. The report also indicates that spend in 2016 towards on-ground engagement is an estimated 13.6% of the total ad spend, compared to 11.9% towards digital. Besides being a testimony that marketers are increasingly turning their attention to delivering experiences from an erstwhile mass media approach, the numbers also urge one to stop and take notice of the overall thriving environment of the event and experiential marketing industry at the moment.

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Procam International acquires 26% stake in Eventjini

Sports Management Company and promoters of prestigious running events in Mumbai, Delhi, Kolkata and Bengaluru, Procam International announces the acquisition of 26% stake in Eventjini, an online event Registration and ticketing Solution Company.

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