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Procam's Vivek Singh retraces first 15-year leg of the Mumbai Marathon

CSR

The Mumbai Marathon has witnessed many changes in the formats, runners and sponsorships but one thing that has remained consistent in the last 14 years was title sponsor Standard Chartered. The 15th year marks a milestone for the iconic race as it bids adieu to Standard Chartered and embraces Tata Group as its title sponsor, who will carry that baton for the next decade. Vivek Singh, Jt. Managing Director, Procam International takes us through a freewheeling journey through the 15 year long run.

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Tata replaces Standard Chartered as title sponsor of Mumbai Marathon after 14 years

Tata Group has clinched the title sponsorship for the 15th edition of Mumbai Marathon 2018. The event has consequently officially been renamed Tata Mumbai Marathon.

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Procam to launch Nexa P1 Power Boat, an international motorboat racing championship

The organizers of leading marathons in India including Standard Chartered Mumbai Marathon and Airtel Delhi Half Marathon, Procam international, is embarking on a new sporting paradigm titled P1 Powerboat- Indian Grand Prix of the Seas, an exciting Motorsport on water.

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SCMM 2017 to witness 42,379 runners, features life-size portal to 20 cities around the world

On Sunday, 15th January 2017, Mumbai will host the 14th edition of Standard Chartered Mumbai Marathon (SCMM), an event that sparked the running revolution in India. The streets of the maximum city will be graced by some of the finest long distance athletes from across the world with strides firmly set to achieve their personal best.

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Ample elbowroom for event startups: The case of Gigstart & Eventjini

As per a study conducted by Everything Experiential the size of the experiential marketing industry in India is pegged at a whopping 6250 Cr. The report also indicates that spend in 2016 towards on-ground engagement is an estimated 13.6% of the total ad spend, compared to 11.9% towards digital. Besides being a testimony that marketers are increasingly turning their attention to delivering experiences from an erstwhile mass media approach, the numbers also urge one to stop and take notice of the overall thriving environment of the event and experiential marketing industry at the moment.

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Procam International acquires 26% stake in Eventjini

Sports Management Company and promoters of prestigious running events in Mumbai, Delhi, Kolkata and Bengaluru, Procam International announces the acquisition of 26% stake in Eventjini, an online event Registration and ticketing Solution Company.

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