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Latest Articles in pepsico

Diageo India appoints Deepika Warrier as Chief Marketing Officer

Julie Bramham, current CMO, moves as Global Brand Director for Johnnie Walker.

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PepsiCo India commits over 4.5 lakh meals to the families affected by COVID-19 in Mumbai

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Meals provided as part of PepsiCo’s #GiveMealsGiveHope global program to underserved families & communities most impacted due to COVID-19 outbreak in Mumbai.

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PepsiCo India commits over 5 million meals and 25,000 COVID-19 testing kits

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The major focus of this global effort includes providing protective gear to healthcare workers, testing and screening services as well as providing 50 million meals through various partnerships.

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PepsiCo India presented with the prestigious Award for Corporate Excellence (ACE)

PepsiCo India has been named as global ACE Winner in Sustainable Operations in the Multinational Enterprise category for its sustainable farming initiative in India.

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PepsiCo India Partners with United Way India for the City’s biggest Plog Run in Delhi

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Flagged off from India Gate and organised across 14 points in Delhi-NCR, Plog Run saw an incredible participation from volunteers who jogged while picking up plastic waste.

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PepsiCo India organises ‘Nagpur Cleanathon’ on achievement of 100% PET recycling milestone in Maharashtra

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Programme engaged 10,000 waste pickers ensuring higher incomes by incentivizing collection efforts.

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Brand Street's Retail Story rolls out 1st co-branded campaign for Lays, Doritos & Honda Hornet

Integrated marketing agency Brand Street India recently announced the identity of its retail division- Retail Story. After having provided retail marketing and communication assistance for a while, the company is now shaping it as a specialized service for their existing and new clients.

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Shelf-to-Media marketing is the strategy for 2016: Vipul Prakash, VP, PepsiCo India

The beverages brands value experiential marketing for numerous aspects. For starters, the technique is a marketer’s playground. With the changing focus from product to experiences, the multi-national conglomerate, PepsiCo is continuing the legacy of innovation and positive disruption. Vipul Prakash, Vice President, Beverage Category, PepsiCo India shares his views in an exclusive conversation.

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