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Latest Articles in oranjuice

Brand and consumer must meet in a conducive environment- Owen Roncon, co-founder, Fountainhead

After the successful closure of Mahindra Open Sky, a two-day voyage of adventure, arts, music, star-gazing et cetera, at Jodhpur, Rajasthan, we spoke to the Co-founder of Fountainhead MKTG, Owen Roncon, about their approach towards brands, selection of venues, challenges in the field of experiential marketing and more. The event was produced and promoted by Oranjuice Entertainment, which is a division of Fountainhead MKTG, now part of Dentsu Aegis Network. Excerpts:

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Besides entertainment our event must take care of the environment- Anirban Ghosh, Chief Sustainability Officer, Mahindra

The iconic Mehboob Studios in Mumbai witnessed Asia’s biggest celebration of blues music with the 7th Mahindra Blues Festival oranized by Oranjuice Entertainment. Each year, the festival has treated its fans to an extraordinary set of blues music providing soulful singing. This year was no less; with high expectations of a blues fiesta, the festival got off to a flying start with the musical stars, with a key focus in Mahindra’s commitment towards sustainability. In an interview with EE, Anirban Gosh, Mahindra’s Chief Sustainability Officer talks about Mahindra’s going green initiative, where each and every element of the festival was organised keeping the environment as the priority. Excerpts from his interview.

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Jammin', a concert featuring Youtube icons and Bollywood composers, managed by Oranjuice

A unique digital collaboration took place between legendary Bollywood composers and today's digital youth icons at Jammin' Live, held on 11 November 2016 at NSCI, Dome in Mumbai.

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