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Latest Articles in mumbai marathon

5 events that have enjoyed the most loyal sponsors

There are several factors that contribute towards an ideal event- sponsor relationship. While some relationships are brief and non-committal, some events have been fortunate enough to enjoy a long and steady partnership with its sponsors. Ahead, examples of 5 events which boast of the most loyal sponsors.

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6 events in India that have stood the test of time

Just over a few years ago avenues for entertainment were very few and restricted. Fast forward a decade and people are spoilt for choice! Literature, music, comedy, Bollywood or sports, whatever be your interest you can explore it with a likeminded community through various events and experiences. But this way was paved by some resilient folks who took a risk by investing in events that went on to become India's pride and glory. Ahead, we pay homage to six such events that have been going strong for at least over a decade. And if you still haven't attended these, now is as good a time as any to whip out that bucket list!

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Procam's Vivek Singh retraces first 15-year leg of the Mumbai Marathon

CSR

The Mumbai Marathon has witnessed many changes in the formats, runners and sponsorships but one thing that has remained consistent in the last 14 years was title sponsor Standard Chartered. The 15th year marks a milestone for the iconic race as it bids adieu to Standard Chartered and embraces Tata Group as its title sponsor, who will carry that baton for the next decade. Vivek Singh, Jt. Managing Director, Procam International takes us through a freewheeling journey through the 15 year long run.

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