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Latest Articles in movies

McDonald’s gets movie-goers 'on their feet’ in unique experiential campaign

Reaching out to consumers in a cinema hall may not be new but driving their participation through an on-screen message sure was a novel feat. This is exactly what McDonald’s did this Independence Day. The brand celebrated diversity by relaying various messages around #BeDifferentTogether in a fun, engaging yet not preachy style.

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8th Jagran Film Festival to drop the curtain in Mumbai this September

Travelling film festival, Jagran Film Festival in its 8th edition will travel to Mumbai for its last leg from 18 to 24 September 2017 to showcase over 130 screenings that include a stellar a line-up of films from across the world. The venue of the finale would be Cinepolis, Andheri West, Mumbai.

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Lexus Short Films gives Indian filmmakers the opportunity to go global

Lexus Short Films arrives in India with the opportunity for budding filmmakers to showcase their work. Now in its fourth season, with the goal of supporting and nurturing a new generation of emerging filmmakers, the aspiring directors and writers receive a unique opportunity supported by Lexus to collaborate with acclaimed film studio – The Weinstein Company to produce and showcase their work on an international stage from producing film to worldwide exposure.

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Indian delegation walks red carpet at 39th Moscow International Film Festival

The Red Carpet at the opening ceremony of 39th Moscow International Film Festival in Russia spelled grandeur at the Rossiya Theatre, Moscow on 22nd June 2017 which was attended by a delegation from India.

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IIFA partners Lycamobile, McDonalds in NYC, signs Easy Partners as official merchandiser

The 18th Edition Of Lycamobile Presents IIFA Festival in Association with McDonalds in just a few days will descend to the city of New York for the very first time. As fans from all across the world await for the biggest celebration of Indian cinema worldwide, International Indian Film Academy, the flagship initiative of India's leading event agency Wizcraft, is pleased to announce its diverse range of official IIFA merchandise. New York based Easy Partners, a boutique licensing and merchandising company ties up with IIFA as the official merchandise partner to produce, market and sell the merchandise.

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Delhi leg of Jagran Film Festival 2017 wraps up, Kanpur next

The five-day long Jagran Film Festival 2017 culminated with a houseful of people who convened on 5 July to share their everlasting passion for everything Bollywood.

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IIFA hosts press conference in Delhi with AR Rahman, Kriti Sanon, Sushant Rajput

To highlight the upcoming IIFA Weekend and Awards in the Big Apple, the legendary musical genius A.R. Rahman was joined by Bollywood youth icons Kriti Sanon & Sushant Singh Rajput at an official IIFA press conference held in PVR Director's Cut, Ambience Mall in New Delhi.

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Brand Street India strengthens movie-brand integration portfolio, partners Why? Stay! Calm! and ICW

Integrated marketing agency Brand Street India has won the marketing mandate for integrating brands across four blockbuster Bollywood movies showcasing the lucrative delivery of services.

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8th Jagran Film Festival to travel across 16 cities, sponsored by Rajnigandha

Travelling film festival, the Jagran Film Festival, in its 8th year, is back again to take cinema beyond boundaries, to build awareness and create conversations around cinema and culture. The festival will begin on July 01, 2017 in Delhi’s socio-cultural hub, the Siri Fort Auditorium. Over 130 film screenings will take place across 16 cities with a stellar line-up of films from across the world. Some of the prominent sections of the Festival are World Panorama, Indian Showcase, Jagran Shorts, Jagran Discovery, Country Focus and the Retrospective of Films.

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Wizcraft's 'Nexa IIFA Awards powered by Vivo' to air live from New York on Colors

The IIFA management revealed that Saif Ali Khan and Karan Johar would host the upcoming NEXA IIFA Awards Powered By Vivo at the iconic MetLife Stadium in New York. Bollywood's Youth Icon, Varun Dhawan is all set to make a debut at IIFA Awards with a performance and will be also be seen co- hosting a segment of the star-studded awards night. The 18th Edition of IIFA awards will air exclusively Live on Colors from New York at 9 AM and repeat at 6 PM on 16th July 2017, Sunday.

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