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Latest Articles in movie marketing

Fountainhead creates 6 events around Vin Diesel’s India visit to promote XXX

Fountainhead MKTG, the experiential marketing agency from the Dentsu Aegis Network, managed the two-day visit of Hollywood star Vin Diesel to Mumbai for the Indian leg of Global Domination Tour. Fountainhead MKTG partnered with Viacom 18 Motion Pictures to pull off 6 back-to-back events on 12th and 13th January including the world’s first premiere of ‘xXx: The Return Of Xander Cage’ in Mumbai.

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ESP Properties ties-in Vodafone U with Rock On 2 through series of live concerts

In a recent tie-in with ESP Properties (Entertainment Sports Partnership)- the entertainment, sports and content arm of GroupM, Vodafone U is utilizing the association to promote its recently launched segmented youth proposition —Vodafone U and conceptualized #JoinTheBand campaign with Rock On 2.

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Eros ties up with Qube VR to promote Chaar Sahibzaade using virtual reality

As Eros International and Baweja Movies Pvt Ltd’s 3D animated movie, Chaar Sahibzaade – Rise of Banda Singh Bahadur enters into the last leg of its promotions,in a bid to attract more younger audiences, the makers have organized virtual reality installations.

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