Sony Yay! extends its characters into licensing and merchandising, partners with Black White Orange

This date, last year, Sony Yay! began their debut run with a promise. A promise to add happiness in kids’ lives, not just through content and stories, but also by being a part of their lives through various endeavours. This year, as they celebrate their first birthday, the channel takes this promise ahead and brings to kids additional surprises, pledging to entertain kids across the country throughout the year!