Latest Articles in marketing mix

Digital event adding new dynamics for enhanced marketing mix: Syed Aabish Hassan

The digital transformation is instrumental in providing the immersive experience as they not just enhance and support the traditional execution but add to creativity and innovation writes Syed Aabish Hassan, CEO, Eventoss

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Strategic shift in marketing mix – from 4P’s to 4E’s: Amit Diwan, Marketing Consultant, Pay U

Companies graduating from the traditional 4Ps to the new age 4Es will be the ones that will maintain or develop a competitive edge writes Amit Diwan.

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