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Latest Articles in marketing

Castrol India appoints Jaya Jamrani as VP – Marketing

In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth.

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Vedantu appoints Kunal Dubey & Lucky Saini as Head of Marketing & Head of Brand

Dubey & Saini bring diversified yet complementary skillsets and enormous creative experience of working together with several brands in the last 6 to 7 years.

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How brands are digitising to convert today’s challenges into future opportunities: Amol Roy, Founder, Shutter Cast

Digitization has made it possible for businesses to develop their brands and create new opportunities to reach out and tap into the relevant audiences and customers, writes Roy.

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Brands are expected to increase their spends by 42% by 2022 in Content Marketing: Karthik Nagendra

The book by Karthik Nagendra provides various frameworks, strategies, checklists, templates and examples for the new age marketer.

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Customer-centric brands understand the power of service recovery: Piyali Chatterjee, Senior Vice President CX National Head, Hansa Research

Loyal customers mean greater sales and customer retention, both of which pay dividends for reputation and income, writes Chatterjee.

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Five As to get A+ in leaving the pandemic behind: Garrett Ilg

Uncertainty and not knowing how the world will evolve creates a huge opportunity for marketers to re-define their companies, writes IIg.

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Marketing and Brand in the new world of tech/data: Abhik Santara

Data-driven marketing facilitates more personalized content, which users show their appreciation for through increased engagement writes Abhik Santara, Director, ^Atom Network.

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Mar’getting’ it right: Do's and Don’ts of Marketing in the Pandemic: Anand Sharma

Brands are going out of the way to put people, their safety, and their needs front and centre of any and all marketing endeavours writes Anand Sharma, Proprietor, VCAN

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Marketers, Are You Still “Spraying and Praying”?

Vineet Sehgal, CMO, Quikr says that with budget cuts marketers in the post Covid-19 world will need to think out-of-the-box, question preconceived notions about marketing, and make some smart trade-offs while reskilling marketing teams.

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