Advertisement

Latest Articles in marketing

The Era Of 'Looking Forward: Marketing Guide For 2021'

Brands that can effectively establish human connections, build trust, and demonstrate purpose with agility will flourish in this new era.

Read More

Marketing live events in 2021

Dinesh Bhutani, Founder, SuperTalks India shares some of the most creative and effective marketing strategies to promote live events in 2021.

Read More

Gas-O-Fast introduces marketing strategies for 2021

The brand has been investing in products and marketing to garner a larger pie of the market share in the antacids industry.

Read More

Castrol India appoints Jaya Jamrani as VP – Marketing

In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth.

Read More

Vedantu appoints Kunal Dubey & Lucky Saini as Head of Marketing & Head of Brand

Dubey & Saini bring diversified yet complementary skillsets and enormous creative experience of working together with several brands in the last 6 to 7 years.

Read More

How brands are digitising to convert today’s challenges into future opportunities: Amol Roy, Founder, Shutter Cast

Digitization has made it possible for businesses to develop their brands and create new opportunities to reach out and tap into the relevant audiences and customers, writes Roy.

Read More

Brands are expected to increase their spends by 42% by 2022 in Content Marketing: Karthik Nagendra

The book by Karthik Nagendra provides various frameworks, strategies, checklists, templates and examples for the new age marketer.

Read More

Customer-centric brands understand the power of service recovery: Piyali Chatterjee, Senior Vice President CX National Head, Hansa Research

Loyal customers mean greater sales and customer retention, both of which pay dividends for reputation and income, writes Chatterjee.

Read More

Five As to get A+ in leaving the pandemic behind: Garrett Ilg

Uncertainty and not knowing how the world will evolve creates a huge opportunity for marketers to re-define their companies, writes IIg.

Read More