Latest Articles in marketing
Marketing is not a department, it is a culture: Abhishek Gupta, CMO, Edelweiss Tokio Life
Marketing is uniquely positioned to not just be the voice to the customer, but also the voice of customer within the organisation writes Abhishek Gupta, CMO, Edelweiss Tokio Life
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LinkedIn adds enhanced targeting tools to help marketers reach more of the right audiences
LinkedIn is taking that up a notch by bringing more sophisticated audience, targeting, and reporting features to Campaign Manager.
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Motorola Mobility appoints Shivam Ranjan as Head of Marketing for India
In this role, he will be responsible for overall brand building, marketing and PR for Motorola.
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Experiential Marketing – Strategies to boost business growth in millennial sportswear markets by Lokesh Mishra, COO, Rhiti Group
Digitization has enabled the sector in spreading information about brands and has also helped brands in becoming more aware of the needs of the athletes, writes Lokesh Mishra.
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5 ways Market Research can catalyse marketing success: Karthik Nagendra CEO-ThoughtStarters
Research can play a crucial part in the success of marketing campaigns writes Karthik Nagendra.
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A simple checklist to kickoff your events business to a running start
The key to running a successful business is keeping a pipeline full of prospects and always being as creative as you can with your ideas. Listed are a few basic steps that will help build an identity for your brand and build a strong base foundation for your business:
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Simple upgrades to your marketing tactics that can boost your event business
The key to running a successful business is keeping a pipeline full of prospects and always being as creative as you can with your ideas. Listed are a few basic steps that will help build an identity for your brand and build a strong base foundation for your business.
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‘Experiential’ a key growth driver for healthcare brands: Harish Pillai, Indus Health Plus
It is true that engaging with the people by creating informative content has a far more influencing effect. Harish Pillai, COO, Indus Health Plus in conversation with EE shares how health care brands are making use of experiential marketing:
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Engagement through 'meaningful' value propositions: Sanjay Tripathi, HDFC Life
Life insurance is complex and largely a push category. For brand managers, it becomes more of a challenge to engage with prospects and build a long term relationship with them. In a category like this, which is a fundamental need for everyone, HDFC Life has believed in building meaningful value propositions to engage with customers. Sanjay Tripathi, Senior Executive Vice President, HDFC Life, in an exclusive interaction with EE talks about ways to forge an emotional and engaging bond with customers.
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LeEco leads India into Ecosystem TV Era with the launch of its Super TV's
The company launches the world’s first EcoTV-Super3 Max65, along with Super3 X65 and Super3 X55. Global internet and technology conglomerate LeEco has ushered in a new era of content integrated Ecosystem TVs in India by launching its stunning Super3 series Ecosystem TV –Super3 X55, Super3 X65 and Super3 Max65 that supports 3D display. With this launch, LeEco is all set to redefine TV viewing experience for Indian users by bringing its superlative technologies at indisputably disruptive prices.
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