Latest Articles in marketing
The Era Of 'Looking Forward: Marketing Guide For 2021'
Brands that can effectively establish human connections, build trust, and demonstrate purpose with agility will flourish in this new era.
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Marketing live events in 2021
Dinesh Bhutani, Founder, SuperTalks India shares some of the most creative and effective marketing strategies to promote live events in 2021.
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Gas-O-Fast introduces marketing strategies for 2021
The brand has been investing in products and marketing to garner a larger pie of the market share in the antacids industry.
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Castrol India appoints Jaya Jamrani as VP – Marketing
In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth.
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Vedantu appoints Kunal Dubey & Lucky Saini as Head of Marketing & Head of Brand
Dubey & Saini bring diversified yet complementary skillsets and enormous creative experience of working together with several brands in the last 6 to 7 years.
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How brands are digitising to convert today’s challenges into future opportunities: Amol Roy, Founder, Shutter Cast
Digitization has made it possible for businesses to develop their brands and create new opportunities to reach out and tap into the relevant audiences and customers, writes Roy.
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Brands are expected to increase their spends by 42% by 2022 in Content Marketing: Karthik Nagendra
The book by Karthik Nagendra provides various frameworks, strategies, checklists, templates and examples for the new age marketer.
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Customer-centric brands understand the power of service recovery: Piyali Chatterjee, Senior Vice President CX National Head, Hansa Research
Loyal customers mean greater sales and customer retention, both of which pay dividends for reputation and income, writes Chatterjee.
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Five As to get A+ in leaving the pandemic behind: Garrett Ilg
Uncertainty and not knowing how the world will evolve creates a huge opportunity for marketers to re-define their companies, writes IIg.
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How direct-to-consumer brands are reshaping marketing & customer engagement: Bharat Sethi, Founder Rage Coffee
D2C brands have a considerable edge against their traditional competitors, writes Sethi.
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