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Latest Articles in marketing

A simple checklist to kickoff your events business to a running start

The key to running a successful business is keeping a pipeline full of prospects and always being as creative as you can with your ideas. Listed are a few basic steps that will help build an identity for your brand and build a strong base foundation for your business:

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Simple upgrades to your marketing tactics that can boost your event business

The key to running a successful business is keeping a pipeline full of prospects and always being as creative as you can with your ideas. Listed are a few basic steps that will help build an identity for your brand and build a strong base foundation for your business.

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‘Experiential’ a key growth driver for healthcare brands: Harish Pillai, Indus Health Plus

It is true that engaging with the people by creating informative content has a far more influencing effect. Harish Pillai, COO, Indus Health Plus in conversation with EE shares how health care brands are making use of experiential marketing:

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Engagement through 'meaningful' value propositions: Sanjay Tripathi, HDFC Life

Life insurance is complex and largely a push category. For brand managers, it becomes more of a challenge to engage with prospects and build a long term relationship with them. In a category like this, which is a fundamental need for everyone, HDFC Life has believed in building meaningful value propositions to engage with customers. Sanjay Tripathi, Senior Executive Vice President, HDFC Life, in an exclusive interaction with EE talks about ways to forge an emotional and engaging bond with customers.

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LeEco leads India into Ecosystem TV Era with the launch of its Super TV's

The company launches the world’s first EcoTV-Super3 Max65, along with Super3 X65 and Super3 X55. Global internet and technology conglomerate LeEco has ushered in a new era of content integrated Ecosystem TVs in India by launching its stunning Super3 series Ecosystem TV –Super3 X55, Super3 X65 and Super3 Max65 that supports 3D display. With this launch, LeEco is all set to redefine TV viewing experience for Indian users by bringing its superlative technologies at indisputably disruptive prices.

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Meltwater’s ‘Outside Insight’ event highlights the art, science and strategies of brand engagement

Global media intelligence firm Meltwater hosted its successful global marketing series ‘Outside Insight’ in India for the first time on August 11th to discuss the art, science and strategy of brand engagement in today’s hyper connected world.

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"Experiential marketing is a huge opportunity" – MG Parameswaran, Founder, Brand-building.com

Popularly known as Ambi in the industry, the advertising guru has seen advertising grow and change dynamically over the last few decades. With his latest book, “Nawab, Nudes, Noodles India Through 50 Years of Advertising” highlighting on how the Indian society has changed as observed through advertising, BW Applause got in an exclusive conversation with Mr. Parameswaran, Brand Strategist, Founder brand-building.com and former CEO / ED, FCB Ulka Advertising to understand in-depth of advertising and marketing from the expert:

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