Latest Articles in marketing
Sarovar Hotels promote Shatabdi Dutta as the new General Manager- Marketing
Dutta was awarded the coveted “Marketing Person of the Year” Award for her marketing genius in increasing Sarovar's brand visibility.
Read More
Role of Technology in marketing --Gaurav Patra
Technology has transformed consumer expectations, thereby urging marketing to transform its mode of outreach as well as methods of influence and persuasion writes Gaurav Patra, Founder, Value360 Communications.
Read More
How social distancing will change the landscape of digital marketing: Prasad Shejale, Founder & CEO, Logicserve Digital
Digital will strive to satisfy core expectations of safety, trust and convenience to the consumer writes Prasad Shejale.
Read More
Triller announces Rohan Tyagi as VP of Marketing, India
In his new role, Tyagi will be responsible for marketing strategy and brand growth.
Read More
Navigating The Post Covid-19 Marketing Landscape: A Quick Guide For Logistics Service Providers- Sandeep Juneja
Sandeep Juneja, VP - Sales & Marketing, DHL Express lists the top takeaways that marketers in the logistics space must be mindful of when communicating with customers.
Read More
The role of consumer sentiments and incentives in a marketing campaign: Sunil Nayak
Even a small smile on consumer’s faces will be one of the greatest accolades for the brand and its journey ahead writes Sunil Nayak, CEO, Reliance Jewels.
Read More
Connecting with consumers in a contactless world: Vikram Raman, Ariston Thermo India
Engagement with consumers and getting to know them and their views are going to help significantly for brands to succeed writes Vikram Raman, VP – Marketing and E-commerce, Ariston Thermo India.
Read More
Reinventing marketing strategies with changing consumer behaviour: Anuj Sidharth
We are at a vital inflection point from whereon our decisions will be influenced by the new economic scenario, changing business dynamics and the development of a post covid social order writes Anuj Sidharth, Deputy Director, Marketing & Communication, MediaTek India.
Read More
Use this time to build long term trust with your customers: Mayank Shah, Parle Products
The way in which a company reacts to a crisis, regardless of the industry can have a long-lasting impact on a company’s brand writes Mayank Shah, Sr. Category Head, Parle Products.
Read More
Digital is no more an option: Vishwajeet Parashar, Bajaj Capital
Improvisation, adaptation & deliverance were at the helm of the decision-making process, and would continue to remain so going ahead writes Vishwajeet Parashar - Chief Marketing Officer, Bajaj Capital.
Read More