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Latest Articles in marketing

Reinventing the role of marketing function: Bidisha Nagaraj, Chief Marketing Officer, Schneider Electric India

Pivoting to the digital ways of doing business has been the core of activities and allowed us to respond quickly writes Bidisha Nagaraj.

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Making your intuition fool-proof with Marketing Intelligence: Udit Joshi, Integrated Marketing Specialist, Topline Consulting Group

There is a huge opportunity for a differentiated marketing experience to evolve and impact the last mile writes Udit Joshi.

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You turn businesses into brands with smaller intangible actions: Madhavan Sankara, Founder & CEO, Madarth

Brands have to understand the new battleground where the societal psyche is changing fast writes Madhavan Sankara.

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The need for tech influencers to create disruptive content for brands to stay ahead of the curve: Tech Burner- Shlok Srivastava

We are content creators and we know how to connect with people on a deeper level writes Shlok Srivastava.

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In current times brands should focus on ‘Solving and not Selling’: Ashim Mathur, Dolby Laboratories

Ashim Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories says that brands need to remember the strength in collaboration and joining forces with others to make a difference.

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Virtual Experience Economy Will Rewrite the Fundamentals of Brand Strategy: Nipun Marya, Vivo India

In the post-Covid era, it will become more important to understand that marketing is not equal to only advertising and communication but goes much beyond it writes Nipun Marya, Director - Brand Strategy, Vivo India.

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Travel brands should realign their marketing strategies to unlock rapid recovery: Eshan Joshi

Brands will also need to understand that their target consumers will not be in a position to use their product/service offerings right away writes Eshan Joshi, Marketing Head, Zostel.

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Brands can use this opportunity to build a world that is more compassionate, connected, & experiential: Deepa Krishnan, Starbucks

As customers navigate fear, worry and loneliness, they will crave meaningful human and community connections even more in the post Covid-19 world writes Deepa Krishnan - Head Marketing, Digital, Loyalty, PR, Tata Starbucks.

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Is it important to reset your marketing campaigns during the time of COVID: Neha Kulwal, Country Manager, Admitad India

The current pandemic is the test of your brand’s ability to remain relevant in the minds of customers writes Neha Kulwal.

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Move over, Marketing 5.0! It’s time for 6.0 to take over: Chetan Mahajan, Founder & CEO, The Mavericks

Brand’s commitment to sustainability will move beyond vanity and its investment in aligning its deeds with its promise will help in building trust and reputation writes Chetan Mahajan.

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