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Latest Articles in marketing

Sarovar Hotels promote Shatabdi Dutta as the new General Manager- Marketing

Dutta was awarded the coveted “Marketing Person of the Year” Award for her marketing genius in increasing Sarovar's brand visibility.

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Role of Technology in marketing --Gaurav Patra

Technology has transformed consumer expectations, thereby urging marketing to transform its mode of outreach as well as methods of influence and persuasion writes Gaurav Patra, Founder, Value360 Communications.

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How social distancing will change the landscape of digital marketing: Prasad Shejale, Founder & CEO, Logicserve Digital

Digital will strive to satisfy core expectations of safety, trust and convenience to the consumer writes Prasad Shejale.

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Triller announces Rohan Tyagi as VP of Marketing, India

In his new role, Tyagi will be responsible for marketing strategy and brand growth.

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Navigating The Post Covid-19 Marketing Landscape: A Quick Guide For Logistics Service Providers- Sandeep Juneja

Sandeep Juneja, VP - Sales & Marketing, DHL Express lists the top takeaways that marketers in the logistics space must be mindful of when communicating with customers.

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The role of consumer sentiments and incentives in a marketing campaign: Sunil Nayak

Even a small smile on consumer’s faces will be one of the greatest accolades for the brand and its journey ahead writes Sunil Nayak, CEO, Reliance Jewels.

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Connecting with consumers in a contactless world: Vikram Raman, Ariston Thermo India

Engagement with consumers and getting to know them and their views are going to help significantly for brands to succeed writes Vikram Raman, VP – Marketing and E-commerce, Ariston Thermo India.

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Reinventing marketing strategies with changing consumer behaviour: Anuj Sidharth

We are at a vital inflection point from whereon our decisions will be influenced by the new economic scenario, changing business dynamics and the development of a post covid social order writes Anuj Sidharth, Deputy Director, Marketing & Communication, MediaTek India.

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Use this time to build long term trust with your customers: Mayank Shah, Parle Products

The way in which a company reacts to a crisis, regardless of the industry can have a long-lasting impact on a company’s brand writes Mayank Shah, Sr. Category Head, Parle Products.

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Digital is no more an option: Vishwajeet Parashar, Bajaj Capital

Improvisation, adaptation & deliverance were at the helm of the decision-making process, and would continue to remain so going ahead writes Vishwajeet Parashar - Chief Marketing Officer, Bajaj Capital.

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