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Latest Articles in marketers

Why digital transformation is no longer a matter of choice: Jayati Singh

Jayati Singh Global Head, Marketing – Tally Solutions says that B2B marketers are turning to online experiences and virtual walkthroughs as they are easier to plan, execute, collect ROI and provide reliable, measurable data.

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Rise of more critical, aware, and non-forgiving consumer mindset— Meghna Apparao

Meghna Apparao, Chief Business Officer, Licious says that the consumer changes, due to the lockdown, will be a lot stickier as we see the emergence of a critical, aware, and non-forgiving consumer mindset.

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Influencer Marketing – a major RESET is needed: Chaitanya Chinchlikar, Whistling Woods International

Celebrities, their managers & agents, look at IM as a good & easy way to make money without bothering to understand the nature of it in depth writes Chaitanya Chinchlikar, Vice President & Chief Technology Officer, Whistling Woods International.

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Smart Marketers use experiential marketing amply supported by social media to create the right buzz: Shashi Seth

In an interview with BW Applause and EE, Shashi Seth, Sr. Vice President, Oracle Marketing Cloud shared how brands are looking at experiential marketing, role of social media in creating right experiences and more.

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Five-Point Playbook For Marketers: Adhish Zaveri, Director-Marketing, Shaadi.com

Adhish Zaveri, Director-Marketing, Shaadi.com says that it’s paramount for marketers to embrace the importance of driving business growth, particularly in these uncertain times

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What entrepreneurs need to know about influencer marketing landscape: Amit Mondal

It becomes imperative for businesses to take advantage of the power of influencer marketing to build and boost their brand's image writes Amit Mondal, Founder, Pulpkey.

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As the pandemic continues, marketers are required to do what they are best at – Adapt: Nikhil Gupta, Signify Innovation India

Nikhil Gupta, Commercial Operations Manager & Head- Integrated Marketing Communications, Signify Innovations India says this outbreak hasn’t just shaken the economy, it has also reset consumer behavior and business models.

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Post Covid world will present the biggest challenge for marketers: Tarun Jha, Head of Marketing and Product, ŠKODA AUTO

In the immediate aftermath, marketers will also have to invest in capacities and capabilities to deliver consultation and advice remotely writes Jha.

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There is no readily available playbook to help marketers navigate this unchartered territory: Shirish Agarwal, Panasonic India

Shirish Agarwal, Head- Brand & Marketing Communication, Panasonic India says that innovation, empathy and relevance should be marketers’ tools to survive the negative sentiment and economic slowdown.

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When passion and compassion come to the boardroom: Aarushi Agarwal

This Womens day , let us go beyond feel-good diversity and enable you to break the proverbial glass ceiling by exploring learnings and values to assist your sprint from being a fresher to a part of the C suite, writes Aarushi Agarwal.

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