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Latest Articles in luxury

Our marketing strategy lies in the Japanese art of Omotenashi- Akitoshi Takemura, Lexus India

A new entrant in the Indian market Lexus faces some heavy weights in the luxury automobile category but is confident that its personalized customer experiences will be a key factor in gaining market share. Akitoshi Takemura, senior vice president, Lexus India reveals how the brand’s official global tagline ‘Experience Amazing’ translates in its marketing strategy.

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DLF partners Heritage Motoring Club of India for vintage car rally

In an enthralling experience created by DLF Golf & Country Club, DLF CyberHub & DLF Emporio, in association with the Heritage Motoring Club of India (HMCI), a convoy of 28 Vintage cars was seen cruising from Gurgaon to Delhi creating a fine display across the three destinations.

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Danube Group sponsors London edition of boutique fashion event DIVAlicious

After traveling through destinations such as the UAE, India, Kenya, Singapore, Sri Lanka, South Africa, Hong Kong and Indonesia, London is set to host a unique, luxury boutique pop-up exhibition - ‘DIVAlicious 2017’ - on Saturday 25th and Sunday 26th March 2017 at The May Fair Hotel, London.

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Chivas 18 collaborates with five renowned luxury experts to present 'Chivas 18 Alchemy'

Blended scotch whisky Chivas 18 announces Chivas 18 Alchemy, a collaboration with fivehandpicked luxury aficionados. Chivas 18 brings together the five experts, each with their own set of skills and penchant for all things fine, to present a blend of experiences that please the five senses.

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3-year old agency Up On The Stage to manage 12th Autocar Performance Show

In its 12th season this year the Autocar Performance Show is a show dedicated to car and bike enthusiasts in the country. Over 97,000 visitors indicates the show’s high-adrenaline appeal, which aims to repeat itself from19 to 22 January at MMRDA Grounds, Bandra-Kurla Complex, Mumbai. Originally slated for December the show had to be postponed due to sudden unavailability of grounds at BKC.

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