Latest Articles in licensing

PPL has taken giant steps towards transparency and accountability: Rajat Kakar

In an interview with BW Applause and everythingexperiential.com, Rajat Kakar, President and CEO, PPL spoke about the new measures that the licensing body is undertaking to introduce greater transparency and security into the licensing system and how their latest offering-- PLUS is enabling a new era of hassle free licensing.

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Sony Yay! extends its characters into licensing and merchandising, partners with Black White Orange

This date, last year, Sony Yay! began their debut run with a promise. A promise to add happiness in kids’ lives, not just through content and stories, but also by being a part of their lives through various endeavours. This year, as they celebrate their first birthday, the channel takes this promise ahead and brings to kids additional surprises, pledging to entertain kids across the country throughout the year!

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India Licensing Expo to present licensing opportunities for Indian retail fraternity

Business-to-business brand licensing show India Licensing Expo is all set to kick start on August 20-21 in Sahara Star, Mumbai with participation from over 100 global and domestic brands for retail industry. Viacom 18, Fashion TV, Marie Claire, Universal Music, Mondo TV, JCB, Polaroid, NBA, Sesame Street, Authentic Brands Group, Green Gold Animation, are among a few brands participating at the first ever licensing show to be held in the country.

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