Latest Articles in lexus

Lexus Short Films recieves over 160 entries from India

With over 160 entries, India is among the top four countries in terms of participation in Season 4 of Lexus Short Films. Lexus Short Films arrived in India this year with the opportunity for budding filmmakers to showcase their work on an international stage.

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Our marketing strategy lies in the Japanese art of Omotenashi- Akitoshi Takemura, Lexus India

A new entrant in the Indian market Lexus faces some heavy weights in the luxury automobile category but is confident that its personalized customer experiences will be a key factor in gaining market share. Akitoshi Takemura, senior vice president, Lexus India reveals how the brand’s official global tagline ‘Experience Amazing’ translates in its marketing strategy.

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Lexus Short Films gives Indian filmmakers the opportunity to go global

Lexus Short Films arrives in India with the opportunity for budding filmmakers to showcase their work. Now in its fourth season, with the goal of supporting and nurturing a new generation of emerging filmmakers, the aspiring directors and writers receive a unique opportunity supported by Lexus to collaborate with acclaimed film studio – The Weinstein Company to produce and showcase their work on an international stage from producing film to worldwide exposure.

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