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Why Investing In Digital Gold Is A Secure Gifting Option This Wedding Season

MMTC-PAMP’s Managing Director and CEO Vikas Singh spoke to BW Applause & Everything Experiential on what makes digital gold a dynamic investment instrument

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Driving Meaningful Engagement Through Activations-The Simba Craft Beer Story

Read this interview with Ishwaraj Bhatia, Co-founder and COO of Simba Beer about his vision for the brand and more

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Hosting, Beyond Corporates And Weddings

We spoke to India's premier Esports host, who is also hosting the BGMI master's series, Ravin Kundu about his experience of hosting India's biggest esports events

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We Want To Be The Number One Experiential Sports Providers For The Indian Fans: Raghav Gupta

Read this Exclusive interview with Raghav Gupta, Founder, and Managing Director, Fanatic Sports

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On-Ground Activations Will Remain The Core Focus Of Our Marketing Strategy: Kartik Mohindra

Our objective for the next six months, including festivities, is to do high-decibel marketing with a strong consumer acquisition strategy, shares Mohindra in this exclusive interview.

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We Would Be Launching More Experience Centers Across India

Read this exclusive interview with Pankaj Poddar, Group CEO, Cosmo and Zigly.

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The online transition has pushed artists to try out innovate ways: Ravin Kundu

In this interview with Everything Experiential, Kundu speaks about managing the challenges posed by Covid 19, his experience of digital events and more.

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Shelf-to-Media marketing is the strategy for 2016: Vipul Prakash, VP, PepsiCo India

The beverages brands value experiential marketing for numerous aspects. For starters, the technique is a marketer’s playground. With the changing focus from product to experiences, the multi-national conglomerate, PepsiCo is continuing the legacy of innovation and positive disruption. Vipul Prakash, Vice President, Beverage Category, PepsiCo India shares his views in an exclusive conversation.

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