Latest Articles in intellectual property

Alchemist launches Alchemist LIVE for curating event IPs, appoints Prabhu Tony as COO

Manish Porwal led Alchemist group today announced the launch of Alchemist LIVE, which will focus on creating IPs and live content in the space of entertainment. Alchemist further announced the appointment of Prabhu Tony to lead the new vertical, a dual responsibility along with continuing to be the Head of Alchemist Delhi.

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How to build an event IP from an idea to a brand

I still have clear memory of the adrenaline from when Michael Jackson came to India in 1996. It had taken a lot of convincing at home to get my parents to buy me a train ticket from Nagpur to Mumbai to witness one of the most historic events India ever hosted. After experiencing MJ live, there were only so many career choices that my 17-year-old mind allowed me. Little did I know that one day, Viraf Sarkari and Sabbas Joseph would accept me into the blue blooded institution that produced that very MJ show.

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Laqshya Media Group’s Event Capital announces the launch of its branded IPs and content division

Laqshya Media Group’s live event IP Company, Event Capital has announced its foray into the fast-growing branded IPs and content space, with the launch of its new division.

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I will own the most valuable event IP in 5 years- Shobhit Banga, Josh Talks

In the run-up to the biggest Josh Talk event till date, Shobhit Banga prepares for what he predicts will be “the biggest event IP in five years”. ‘The Leap Conference 2016’ expects over 5000 attendees across 22- 23 October at Thyagaraj Stadium in New Delhi.

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