Latest Articles in innovation

As most consumers ignore Ads, new social platform engages users with brands through games

New Swace platform to change how consumers and brands and interact via mobile gaming app.

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Fountainhead MKTG launches experiential technology innovation centre 'The Texperiential Labs'

Fountainhead Digital MKTG, the Digital and Experiential Innovation division of Fountainhead MKTG, a Dentsu Aegis Network agency, has launched 'The Texperiential Labs' - a technology first experiential focussed innovation centre.

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Innovation: The fulcrum in every brand activation

A brand is no longer what the marketer introduces to the people, but what the customers tell each other. Therefore, the primary aim of the brand today is to engage its consumers in as many ways as possible. While print media may fleetingly interest the eyes, and audio-visual media may appeal to the ears, experiences work directly on the five senses and the secret ingredient behind every winning strategy is 'innovation'.

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