Percept ICE recently conceptualised and managed the inauguration of the iconic Metro INOX at the Marine Lines, Mumbai on 29th November, 2017. A beloved Mumbai icon since the 1930's, Metro has played a vital part in India's glorious cinematic history. Built and originally run by Metro-Goldwyn-Mayer (MGM), the cinema became the Indian film industry's most famous red-carpet theatre in the 1970's, after being taken over by the Gupta family.
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