KFC launches image recognition enabled 'Bucket of Hope'

To strengthen its commitment towards fighting hunger through its add HOPE initiative, KFC India has announced that it will be contributing upto INR 5 from the sale of every bucket, through the month of October. The contributions will be made from sales across its 300+ stores and online ordering. To build greater awareness and engagement, the KFC buckets have been rebranded as “addHOPE” buckets, enabled with Image recognition and available in stores beginning 10th October.