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Latest Articles in hdfc life

Updating an ever-evolving marketing playbook: Pankaj Gupta, HDFC Life

Pankaj Gupta, Sr. EVP (Sales) & CMO, HDFC Life says that marketing strategies will be re-evaluated with focus on short range plans while 3-year and 5-year strategies will need radical refresh.

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Maxus executes 'YoungStars' talent hunt for HDFC Life

HDFC Life and Maxus have successfully concluded HDFC Life ‘YoungStars, one of India’s biggest digital talent hunt for kids. The nationwide digital talent hunt which was announced in April 2016, received a whopping response of thousands of video entries across four categories – comedy, singing, dancing and musical instrument. HDFC Life YoungStars was a platform created to promote and help kids build a career in fine arts.

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Engagement through 'meaningful' value propositions: Sanjay Tripathi, HDFC Life

Life insurance is complex and largely a push category. For brand managers, it becomes more of a challenge to engage with prospects and build a long term relationship with them. In a category like this, which is a fundamental need for everyone, HDFC Life has believed in building meaningful value propositions to engage with customers. Sanjay Tripathi, Senior Executive Vice President, HDFC Life, in an exclusive interaction with EE talks about ways to forge an emotional and engaging bond with customers.

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