HDFC Life and Maxus have successfully concluded HDFC Life ‘YoungStars, one of India’s biggest digital talent hunt for kids. The nationwide digital talent hunt which was announced in April 2016, received a whopping response of thousands of video entries across four categories – comedy, singing, dancing and musical instrument. HDFC Life YoungStars was a platform created to promote and help kids build a career in fine arts.
Life insurance is complex and largely a push category. For brand managers, it becomes more of a challenge to engage with prospects and build a long term relationship with them. In a category like this, which is a fundamental need for everyone, HDFC Life has believed in building meaningful value propositions to engage with customers. Sanjay Tripathi, Senior Executive Vice President, HDFC Life, in an exclusive interaction with EE talks about ways to forge an emotional and engaging bond with customers.